Winter Release : New Features Added

We’ve continued to build useful features into the latest version of REALSTACK.  Check out the list below and learn what may help your brokerage.

New Features with REALSTACK

MapView ClustersMapView of Properties : this new feature has been a huge hit.  With our land broker websites, our client brokerages can now display all their properties dynamically on an aerial map view.  This allows your website visitors to search and view your properties by map.  Pretty cool!  And we took things a step further to enhance the users experience with the:

  • Property quick view window to display property highlights, photo, brochure download, and link to property detail
  • Display of state and county boundaries
  • Display of property boundaries
  • Marker clustering based on map zoom level
  • Auto center & auto zoom map view based on dynamic set of properties
  • Mobile use and experience is absolutely impressive

See an example map here: https://legendary.land/land-for-sale-map/

More details, information, and videos to follow for the new MapView feature.

MapView with Property Boundaries

Photo Viewer : our property photo gallery viewer has received a few updates to again improve the website visitors experience.  Land brokers are in the imagery business and we want to maximize the size and look for you as much as possible.

  • Photo width setting added to maximize photo size based on average screen sizes
  • Mobile view photo size setting added to maximize the photos on mobile devices
  • Integrated the property video into the photo viewer.  Now the video will be the first media a website visitor will see for a property when available.
  • Photo gallery pop-up on click to maximize the photo experience even more.  Visitors have full control of flipping through photos, the thumbnails, and more.
  • Enhanced photo loading speed on the property detail page
  • Improved mobile experience with full screen photo viewing

Photo Viewer Mobile

Share Your Properties on Social Media : you likely don’t know what Open Graph tags are, but you use them for sure.  We’ve now added Open Graph to brokerage website listings so that when you share on Facebook, Twitter and other sites it will displayed the featured photo, title, description and more.  Simply copy the property URL from your website and paste into the social post …photo and information appear automatically. Share away!

Property SEO Update : Our website clients now have the ability to input custom meta information for your properties such as page title and page description.  This is what displays on search results with Google.  We’ve also added a properties sitemap to brokerage websites for optimal search crawls by Google.

Google Meta Title

Similar Listings Display : now on property detail pages, we can display similar listings widget to cross promote other properties.  This helps to increase page views and time on site.

Featured Listing Display : we’ve added ability to display feature listings anywhere on the website, not just the homepage.  This is cool because your most prized listings have the opportunity to get more views and clicks.

Recently Sold Listings Displayed with Available Listings : property list web pages can now display sold properties mixed with available properties.  We’ve included a setting for number of days to show sold listings – now brokerages are able to display sold listings along with active listings AND set a limit on date of sold listings to display.  For instance, you can show properties sold in recent 90 days along with your available properties.

If you have questions or feedback about any of our new features you can contact us through our website or call anytime.

Oh, and did we mention released a bunch of new brokerage sites recently?  Here are a few to check out:

Land Broker SEO 101 : How to Optimize a Web Page like a Pro

Land broker SEO (Search engine optimization) is not rocket science but it’s not a walk in the park either. It requires constant monitoring, lots of leg work, and keeping up with current trends among others.

This land broker SEO 101 article will cover optimizing just one page of your site. After reading and applying what you’ll learn in this article your page will have a better chance in appearing on Google search results.

For the sake of this article we will be optimizing the homepage of RanchmanProperties.com, a brokerage website offering ranch properties for sale in and near Denton, Texas.

Selecting your Keywords

Probably the most important step in optimizing a page is choosing the right keyword. Optimizing for the wrong keyword could lead to low conversions or low traffic and thus wasted effort.
Before proceeding to the actual keyword research, have a list of “common sense” keywords that would act as your starting point. Below are some pointers on creating this list:

Avoid industry jargon/lingo. You may know what valuation means but your potential client may not.
Put yourself in your client’s shoes and ask yourself: what would I search for if I am looking for properties in my area?
Avoid keywords that are too broad and focus on keywords that are specific to your land brokerage, listing types, and geographic area. For example, it’s tempting to target “texas ranches for sale” however it may be better to target “austin texas ranches for sale”.

Applying this to our sample page, the common sense keywords we have now are:

  • Denton ranches
  • Denton ranches for sale
  • Ranches for sale in Denton
  • Ranches in Denton

Once you have your initial list of keywords ready, it’s time to find out if people are actually searching for them and what the competition looks like.

For this step there are a number of tools you can use such as SEMRush and Moz, both offer free limited use but are ultimately paid.

Another much more accessible option is Google Ads’ Keyword Planner. You need to have a Google Ads account to use it though (you don’t have to be an actual paying advertiser to have an account) but you can use it as many times as you want.

Inside Keyword Planner, choose “Find new keywords” and enter the keywords in your list:

The next page will be a list of not only your seed keywords but also related keywords along with their monthly search volume and competition level. You can export the list or just work on it from the planner.

From here you can now choose the best keywords for your page. The keywords you would want to consider are those with high (or decent enough) search volume and low competition.

However you should also put into heavy consideration the relevance of the keyword to your land brokerage web page. For example we won’t choose “horse property for sale in denton texas” since this particular page does not offer horse properties.

With all of that we finally have the following keywords:

  • Denton ranches
  • Denton ranches for sale
  • ranches in denton

A page should be optimize for one to three keywords at most. As much as possible, the keywords should be as closely related to one another as possible. This land broker SEO 101, we’d recommend optimizing a web page for just one keyword.

Optimizing your Page Title

Land Broker SEO 101A Page Title is one of the most influential on-page SEO factors that you can control directly. It essentially tells search engines the topic of a page, thus it is vital to mention your keyword phrase here.

The Page Title will also appear in search results along with a description of your page making it important for it to be written to entice click-throughs as well.

With those in mind, the following are best practices when creating your Page Title:

  • Don’t spam your Page Title with keywords. The main or primary keyword is what is important, and there would be more opportunities to optimize for other keywords later.
  • Make it sound natural. This goes hand-in-hand with the first point. The more spammy your Page Title is the more unnatural it will sound and look especially on search result pages
  • Aim for 60 to 65 characters (with spaces) to maximize space in search results
  • Do away with branding if needed

Here now is our Page Title:

Denton Ranches for Sale – Ranchman Properties – Keller Williams

Notice we mentioned two of our target keywords: “Denton ranches” and “Denton ranches for sale”. Notice as well that we didn’t force a third keyword since that would read spammy. We added branding to extend the character count to the limit mentioned above.

Optimizing your META Description

Even though the META Description is not a ranking factor anymore, optimizing it still has some value. For one, it appears on search result pages along with your Page Title, thus it is an opportunity for you to entice users to click on your page.

Also if the user’s query is mentioned in your META Description it will be bolded making it stand out more on Google’s search result.

Almost the same best practices for Page Title applies when writing your META Description:

  • Don’t spam with keywords
  • Make it sound natural and written for people not search engines
  • Aim for 130 to 160 characters

Optimizing your Page Headings

The headings or H tags of a page further signals the topic or theme of the page. Imagine you are writing an outline and the H tags are the sections of the outline. Keywords ideally should then be mentioned.

The most important of all the H tags is the H1 which should be the main headline of your “outline” (i.e. web page). The main or primary keyword should be mentioned here.

The sub-headlines can then be H2 and H3 depending on your content.

Finally, don’t use H tags for styling purposes. Often times H tags are used to achieve styles or designs in place of CSS or even span.

Optimizing Images

Making sure your images are optimized is especially important for land brokerage websites since it will help listings appear on image results. It will also add to the relevance of the keywords to the page.

Understand that search crawlers read all the code of the web page …even the images (file names and alt text). So, aligning your images on the page with the target keyword phrase for this web page can be key in land broker SEO 101 for on-page optimization. We’ll explain …

First make sure the filename of your image is short, descriptive, and if possible the same or similar to your target keyword phrase for the page. Instead of DSC_01291.jpg rename it to denton-ranch-for-sale-001.jpg instead. If you can rename the image to the target keyword phrase for the page, it is better but not required.

The ALT attribute of an image is meant to be displayed if the image can’t be loaded however it is room for optimization as well. Same with filenames, make sure to be concise and also actually describe the image. When possible use your target keyword phrase in the image alt text IF it aligns with what the image actually is.

As with everything do not spam or overdo the optimization.

Linking to External Sites

Linking your page to external or other websites is neither good nor bad. It depends on your page and its purpose. When optimizing a homepage of core page, we don’t recommend linking to external sites or content. On the contrary, if we are optimizing a blog article then two or three outbound links can be good. Keep in mind, too many outbound links or linking to low quality websites will have a negative impact on this web page and your overall website authority.

If you are to reference another website, make sure it is reputable, has solid domain authority or authoritative such as .GOVs, .EDUs, and similar.

Also as much as possible don’t link from the first few paragraphs of your page as this would risk users clicking and leaving your site. As land brokers you work hard to get quality visitors to your website and last thing you want to do is invite them to leave by clicking an outbound link.

Internal Linking

Now that your page is optimized, it’s time to give it some link equity. This means linking from other pages using your target keywords or variation of it as anchor text.

First thing to check is your navigation and footer links. Assuming that your page is important enough then it should be linked from these sections.

Next is to go over your secondary web pages or key pages and determine if you can link from them to your optimized page. If you can tweak existing content to match your target keyword phrase then that would be better.

For example, if your brokerage About Us web page mentions your keyword phrase “Denton ranches for sale” or a sentence that can be modified to include this target phrase and remain a natural read, then you can place a link on this phrase. In the code it will look like this:

<a title=””Denton” href=””https://ranchmanpropertiels.com/””>Denton ranches for sale</a>

Did you catch the attribute “title” in the code just above? Just like image alt text, links can have a title attribute that search crawlers will read. Is it required? No, but it is yet another signal you can give search crawlers to explicitly let them know what the linked page is about.

By creating internal links to this optimized web page, it makes it easy for search crawlers to discover the importance of the web page and easily determine what the destination web page is about in order to potentially list it on Google search results.

Wrapping Up Land Broker SEO 101 : On-page Optimization

With this, your page should be primed and ready for the extremely competitive land broker SEO. Note that this is just the start though and it was only one web page. It is recommended you do this for all your web pages or at least the main pages. Additionally, there are numerous other aspects of SEO such as link building, local search, schema markups, length of content, and many others.

So if you’d like to start by optimizing one web page, the simple steps are:

  1. Consider, research and select a keyword phrase you can rank for.
  2. Optimize the page title to include your target keyword phrase.
  3. Write your META description for users and include the target keyword phrase.
  4. Use your keyword phrase target in the page heading.
  5. Work to include the target phrase in the image file name and ALT text if possible, otherwise name the image what it is.
  6. Limit external links on primary web pages, but carefully chosen external links are natural and can have some value.
  7. Create internal links on other web pages within your site to this newly optimized page using the keyword phrase target as the anchor text.

If you’d like to learn more about full on-site optimization of your land brokerage website, connect with one of the SEO team members at REALSTACK.  Contact us.

Oh and if you’d like to visit our example brokerage, check out their Denton ranches for sale at https://ranchmanproperties.com/

Land Broker SEO 101

All New Website Platform for Land Brokerages

Announcing the latest brokerage website technology advancement in the land industry.

Farm & Ranch Website DesignREALSTACK has just launched an innovative land brokerage website system to the farm & ranch real estate industry. The creators of the “ONE System” for land brokerages have done it again by seamlessly integrating a complete brokerage website platform with listing management, property feeds, lead management, reporting, and private comparables.

In today’s fast moving land industry, the incredible demand for brokers and agents to increase their online presence as efficiently and as cost effective as possible has land professionals looking for technology solution providers that understand their business. Finally a team of marketers and software developers who get the land business have delivered a land brokerage website system that not only offers unique custom designs, but is packed full of features built just for land professionals.

What is ONE System?

In an increasingly competitive market, land brokerages have been seeking technology solutions that can differentiate them in the market and help them operate more efficiently.

REALSTACK arrived and delivered a robust land brokerage website system that was seamlessly connected to those other core functionalities of every land brokerage; lead management, property feeds, private sales comps, reporting, and more. When a system is unified it means everything is connected and relates; your listings relate to leads, leads relate to listings, website leads go direct into your REALSTACK user account and are tracked, listings are managed in one place, and all agents are within the same system for a cohesive business process.

Not only is REALSTACK a unified software system, but it now offers the leading land brokerage website platform in the industry.

Benefits of REALSTACK’s Land Brokerage Website System

Website DesignThe first of its kind, an affordable and industry leading land brokerage website system with all the key pieces every brokerage should have.

  • Responsive website platform: REALSTACK’s responsive website platform is the most advanced in the industry. Our platform (as Google recommends) is completely responsive across all desktop and mobile devices which improves SEO, increases lead conversions, and improves client experience.
  • Real-time listing updates: when you click save in your REALSTACK listing management tool, the update is on your website immediately. No feeds or waiting until tomorrow to see a new or updated listing on your website.
  • Leads go direct into CRM: when a lead from your website fills out a form, he or she is immediately saved into your REALSTACK user account, associated with a listing, activity automatically logged, and lead source is saved.
  • Maximize your lead conversion opportunities: REALSTACK comes out of the box with advanced lead conversion forms every brokerage needs such as property contact forms, subscribe to newsletter, brochure download, individual agent contact form, sell your property, buy a property, and contact us. System is also flexible enough for us to create custom lead forms as needed.
  • Property collections: collections are groupings of properties based on a criteria. With the new land brokerage website system, brokers are able to easily display property collections on a web page such as by county or several counties, state or states, any price ranges, property type(s) and more. Ranch buyers shop in all different ways, why not help them easily find what they are looking for?
  • Broker and agent direct contact forms: gone are the days of a website lead going to a general email address and you not getting your lead for days if at all. With our website system, agents have website leads go direct to their email inbox and saved into their CRM immediately.
  • Broker and agent individual profile pages: with REALSTACK websites each team member can get their own individual web page complete with their photo, profile write-up, listings, social links, and contact form. This is a huge value for SEO and team members credibility.
  • Gated brochure downloads: with all website editions, website visitors have to provide their email address in order to get your most premium content, the property brochure. This is a way to track leads for a listing and build your email marketing list. The lead is created inside the listing reps REALSTACK account and associated with the property.
  • Google Analytics reporting suite: REALSTACK leverages Google Analytics enterprise reporting to incorporate into any website for gather valuable marketing data. Measuring website performance by device, demographic, geolocation, or interest are all available to brokerages.
  • Manage featured listings: every brokerage has signature properties that need the most visibility. In the listing management tool, you are able to easily select or update your featured listings to display on your website at any time and they update on your website immediately.
  • Video integration: video can be a lot of effort and getting these videos on your website listings has never been easier. Through the listing management tool, simply add the video embed code from YouTube or Vimeo and it will display with the listing on your website.
  • Interactive maps integrated: maps are a high priority in our business and REALSTACK automatically displays your interactive maps from MapRight and TerraStride with each listing automatically. Simply copy and paste the embed code and save. Not using an industry maps provider? No problem. Our system displays Google Dynamic Maps with the satellite layer automatically of the exact latitude longitude when an embedded map is not available.
  • SSL: Google made encryption a big deal in Summer 2018. Any website without SSL (https) will now display a “Not Secure” message in the Chrome browser and this browser has 60% market share worldwide currently and growing. Just one other item you can check off the list because it comes standard with REALSTACK.

Uniquely Packaged for Any Brokerage

No two land brokers want to look the same and everyone wants a brokerage website to live up to a brand standard. REALSTACK has built a system and process to deliver unique websites for each brokerage client within budget. The versatility to cover the entire spectrum of land professionals is impressive.

To best serve everyone in the land industry from agent websites to massive land brokerages and everyone in between, REALSTACK has come up with a set of packages to meet each clients needs with customization as the standard.

The Agent Package is just what an individual land professional needs. Sleek design and personal branding, his or her own properties listed with property detail pages, profile information, and contact form. Plus many of the base REALSTACK software features come standard.

The Brokerage Package is a great starting point for mid-sized brokerages with a few brokers and/or agents. Uniquely designed, this package includes multi-page site to introduce your brokerage, display property lists and details, market your services, and gives website visitors the ability to connect with you online.

The Pro Package offers mid to large brokerages the horsepower you need to stand out in the market and gain marketing efficiencies with your team. This package includes everything from the Agent and Brokerage packages plus featured listings, listing search, sold listings, additional web pages, individual agent web pages with agent listings and contact form, listing collections, and more.

Still need more? Is your brokerage considering advanced customizations or unique website experiences? REALSTACK loves pushing software to its limits and we have a team of developers and designers that have built plenty enterprise websites. If you can dream it, we can build it!

Time You Stepped Up Your Game

Farm & Ranch Website DesignWith the new land brokerage website platform arriving in the industry, REALSTACK has eliminated all the hurdles and pitfalls of building a new website from scratch. No longer do you have to build listing & photo management, property list pages, property detail layouts, photo galleries, obscure integrations, and then have to maintain the website month-after-month. The core features for any land brokerage website have already been built, you just have to make them your own with your unique brand and ideas.

Heard enough and want to talk websites now? Request a demo tour of brokerage websites and our platform at https://realstack.com/request-demo/

Learn more about REALSTACK’s land brokerage websites at https://realstack.com/

A Beginner’s Guide to Google My Business for Land Brokers

With Google’s ever-increasing preference to show its own controlled web properties on search results, having a Google My Business (GMB) listing nowadays is as important as having a website. That makes maintaining and optimizing it as important as well.

Not only does a GMB listing act as an extra web property on search result pages, more importantly it shows up for branded searches (searches related to your name, company name, or brand). This offer users quick information about you and several call-to-actions aimed at converting users to a lead.

Having a GMB listing will also improve your chances of appearing on local pack results.

Fortunately getting started with and optimizing your GMB listing is quite easy. Below are just some tips. This article assumes you have already either claimed your GMB profile or have setup one up.

1. Make sure information is accurate

Take extra care to ensure that every piece of information is accurate, especially your address and phone number. Keep in mind that users will rely on your GMB listing to contact you, go to your website, or visit your location. Inaccuracies will likely mean lost leads.

It is very important to have the exact same name, address, and phone number (NAP) has you provide on your website. Google can detect the NAP character for character and match up your business based on NAP with your other web properties (your website, LinkedIn, Facebook, online directories, etc).

If you change your location or phone number don’t forget to update our GMB listing as well.

2. Put as much information as you can

Google My BusinessGMB allows you to enter various info about your business. As much as you can, fill up every field as this can help your listing perform better to appear in search and user engagement.
Category, for example, will help your listing appear for relevant search queries.

Google My BusinessAnother key area is the business description. Although it accepts up to 750 characters, only about 245 characters will appear on load of search results without searchers clicking on the “read more” link. So make sure to be concise and mention key phrases early such as areas you service or if you specialize on certain property types.

3. Set hours of operation

To set user expectations, and also to avoid getting calls at 10 in the evening, it is best to set your hours of operation. In this section you can also define your workdays.

Google My Business

4. Appointment link

Another great conversion point that GMB offers is the appointment link. This can be pointed to your Contact page of your website or other land page.

Keep in mind that users that will click on this link are ready to talk business so it would be best to link it to a clear, simple page with your contact information or form.

Google My Business

5. Upload your best photos

Although you can upload as many photos as you want, it would be best to just pick those that represents your business best.

Some photo ideas to consider:

  • Your office including an exterior photo, your lobby, and other interesting areas.
  • Your team of brokers, agents, and staff
  • Recent notable property listings
  • Epic ranch photos

Also upload or pick a photo that would best suite as a Cover photo, profile photo, and logo which would be used to brand your GMB listing.

6. Ask for reviews from previous clients

Unlike restaurants, shopping centers, and other ultra popular businesses, reviews are harder to come by in the ranch real estate industry so make each one count.  A quick email or private message asking previous clients to leave a review will go a long way. It will be good to mention to them how easy it is to leave a review.

Google My Business

One helpful tip to get more reviews is make it easy for clients to provide the review by giving them a direct link. In the Google My Business Help article it provides steps to generate a simple URL that clients can click to give you a review.

7. Reply to reviews if needed

Google My BusinessYou don’t need to reply to all reviews but it would look good on your GMB listing if users see that you are active.

If someone leaves a positive review, do your best to highlight your experience with that client.

In case you do get a review with even just a hint of negativity, reply professionally to address the issue and provide resolution.

Blank one star reviews are a nuisance and can pull down ratings. Instead of leaving it as is, at the very least leave a reply asking for more information.

8. Answer Q and A’s

Users can ask questions about your business which anyone can answer. Get on top of this quickly to make sure that it is addressed correctly and again to show that you are active.

9. Google My Business post

Google My BusinessThis a relatively new feature introduced by Google wherein, similar to Facebook and Twitter, you can now post “updates” about your business. These posts will appear with your GMB listing and can be used to further help convert searchers.

There are several forms to choose from all of which can be linked to any of your pages thus making this a great place for advertisements or promotions.

A post expires after 7 days though so remember to update frequently. If you create a Google Business Site, it will appear on there indefinitely though. A Google Business Site is another good opportunity to create a business web property that can help your SEO. The REALSTACK SEO team can help you with that if interested.

10. Google My Business Insights

GMB Insights has dramatically improved in recent years and now includes powerful “Insights” which are reports. These power packed reports give your brokerage great visibility into the importance of ranking on Google for both your branded keyword phrases and market defining phrases.

Insights are broken down into 3 categories of reports and include the following:
Category 1 : Acquire

  • How customers search your business – displays both direct searches for your business and other market keyword searches.
  • Queries used to find your business – Google can literally tell you the exact phrases used to find your business or that your GMB profile ranks for.
  • Where customers view your business on Google – this report can provide customer visits to Listings on Search vs Listings on Maps.

Google My BusinessGoogle My Business

Category 2 : Engage

  • Customer actions – Google shows an interesting chart to demonstrate the most common actions that customers take on your GMB listing such as visit your website, request directions, or call you. Good information to know.
  • Directions requests – for most land brokerages this may not be a big number, but it implies the importance of having a solid GMB profile when it is needed by a prospective customer.
  • Phone calls – good bar chart to show when and how many times customers call your brokerage.

Google My Business

Category 3 : Compare

  • Photo views – The number of times your business photos have been viewed, compared to photos of other businesses like yours. Make sure to upload your own photos to GMB!
  • Photo quantity – not the most powerful chart, but good to visualize the number of photos that appear on your business, compared to photos from other businesses.

Google My Business is very easy to setup and configure.  It can be an important web property for your land brokerage and also make you look stronger online.  Get started by visiting their website.

If you’d like help with GMB or search engine optimization, contact our great marketing team at REALSTACK.  We know land marketing and love helping brokerages!

How-to Connect Google with Your REALSTACK

We just released a new video to help our users easily connect Google with their REALSTACK user account.  Why connect Google?  REALSTACK offers a powerful feature, LeadCollector, which can automatically collect your leads from online advertising websites such as Lands of America, LandWatch, Realtor.com, and many more.  Not only does it collect the lead, but it will also associate the lead with the property they are interested in.  Now our users can view all of the leads for any individual property on one screen.  Connecting a users Google account enables this incredible technology.

If you’d like to learn more about our revolutionary land brokerage website platform, request a demo and see it for yourself.  For our users, enjoy the how-to video here …

Video Transcription:

Welcome to another How-to REALSTACK guide

This video will help you connect your Google and REALSTACK accounts to take advantage of collecting your leads from various online property advertising websites.

LeadCollector is a revolutionary feature offered by REALSTACK to collect your leads from online property websites and save them into your REALSTACK account automatically. Plus, the leads are associated with the related property so you can see all the leads for each of your listings.

Note: this feature requires that you already have a Google account setup, plus this Google account will need to be the email attached to all your online advertising websites. Also, this process is a bit easier if you’ve already logged into your Google account on your current internet browser you’ll be working in for this setup …such as Chrome or Safari.

Let’s get started.

This process has 2 simple steps.

STEP 1 = Connect your Google account to your REALSTACK account.

– after logging into REALSTACK …click your name in the top right corner > then click My Profile.

– Scroll to the bottom of this profile screen and click the Google switch to YES.

– Confirm that you want to connect your Google account with realstack.

– Follow the on-screen Google wizard until you return to a REALSTACK screen. When successful you will see a message “Google account has been connected”.

Now for STEP 2 = Setup Google as a Connected App

– Click your name in the top right corner > then click Apps Import

– From the Add Importer drop-down listbox in the top right of your screen, click Gmail

– Select the check box next to each source that you have your properties advertised with.

– Then click Submit to save your settings.

– You should see a confirmation message that the Gmail apps importer has been added.

The automated collection of leads through REALSTACK’s LeadCollector is powerful for brokers, agents, and marketers for many reasons. You will now be able to see the leads for each listing and marketers will be able to continue building the email marketing list for long-term lead nurturing.

For additional help, email support@realstack.com.

LandFlip Now Added to REALSTACK LandSync Feeds

LANDFLIP NETWORKThe ever expanding REALSTACK platform has now added LANDFLIP and its network of land websites to LandSync, our system to feed land brokerage listings to any online advertising website automatically.  With automated listing feeds to online classified websites, land brokerages can input their listings once and then have those completed listings synchronized with their accounts with online land websites such as LandFlip.

LandFlip is the host to a number of powerful sites within their network, including:

In 2003, LANDFLIP was founded by Ryan Folk in Atlanta, Georgia.  Ryan was a successful real estate broker with experience in software sales and consulting, and with the demand to create an alternative to traditional print media he launched LANDFLIP.com.  It soon became his main marketing channel of his own listings and even more so for other brokerages in the region.  In the early years Ryan was able to bring on a partner, Tate Reddick, who together they have grown the LANDFLIP network to be one of the most popular land marketing platforms in the industry.  In recent years, they have rebranded as the LANDFLIP NETWORK and is now managed by former land brokers and boasts one of the largest sources of land listings, land buyers, and land professionals from across the nation.

“We couldn’t be more excited to add the LANDFLIP NETWORK to our growing list of integrations with REALSTACK,” commented REALSTACK Founder, Chad Polk.  “They run a great business with solid results for our clients so it was a no-brainer.”

REALSTACK is now a LANDFLIP marketing partner: https://www.landflip.com/partners

REALSTACK : New Features Round-up

The team at REALSTACK has been locked away working in a dark room cranking on new products and features, but we still managed to add some helpful features and fixes in recent weeks requested by clients. We’ll always keep listening no matter how busy we are conquering the world.

New Features:

Lands of America feed now runs every 3 HOURS!!! Yes, you read it correctly.  REALSTACK is the industry’s first to offer continual daily updates to your Lands of America properties through our robust feeds platform.  That means your listing updates get published on LandsofAmerica.com within a maximum just several hours.  Bam!

New reports now LIVE! We are capturing so many leads for clients that we had to build more reports.  The platform now has 3 categories of reports: Leads, Listings, and Deals.

Leads

  • Leads by Date
  • Leads by Listing
  • Leads by Source
  • Leads by Conversion Type

Listings

  • Listings Performance Report – single page view for individual listing leads, showings, campaigns, deals, and more.

Deals

  • Deals by Date
  • Deals by Stage
  • Deals Aging


All tables now maintain state – what is “maintain state”?  Well when you chose a filter and/or sort on the listings table, navigate to another web page, and then return to the Listings table …voila the table still has the same filters and sorts as previously set.

New listing types – “Single Family” and “Lot” have been added as listing types.

Listing type change – “Residential Land” listing type is now changed to “Residential Property”.

New help & setup options

Help & setup additions – We’ve started a YouTube video channel and playlist with some videos to help you get started with REALSTACK. You’ll see new icons and text now in the top right corner of your screen after you login. Watch some of our vids and let us know what you think AND what videos you want us to create next.

 

Other Notables & Bug Fixes:

Acreage decimals increased – listing acreage now support 3 decimal places (thousandths) instead of just 2 (hundredths).

Logging Multiple Activities – Submit & Create Another Activity now defaults the activity status to ‘Not Started’.  This is very helpful when completing one activity and then planning for the next follow-up activity.

Create New Contact from Account Detail – previously Contact Address 2 field was not auto-populating from the Account Address 2.  This has been corrected.

Deals table – now displays the Deal Stages in the filter listbox in the order of the sales funnel.

Listings table – now displays the County Name for each listing.

Print preview – the web display of the print preview has been corrected.

Reports menu – with all the new reports, we needed a much better way to categorize and organize the reports.  Reports navigation now has a menu tree which has 3 child navigation menu items with sub-items for each report.  Enjoy!

Activities on Listing Performance Report – a bug has been corrected where not all the completed activities were showing on the Listing Performance Report for a particular property.  This is now corrected.

Created and modified dates – a handy little addition, now on the listing detail and contact detail screens you will see the created date and last modified date.

Many new features are in the works, but we are always all ears when it comes to client feedback.  If you have a great idea or just a small idea that would help your brokerage, contact us and let us help you even more.

Mossy Oak Properties Land Summit Recap

The REALSTACK summer 2018 opened up with the Mossy Oak Properties Land Summit in Starkville, Mississippi and the hospitality was felt as soon as we crossed the great Mississippi River.  This year Mossy Oak Properties hosted over 250 agents at the Land Summit.  We were fortunate to get an invitation from David Hawley, Franchise Sales Manager, as a solution to help his franchisees with land brokerage websites and lead management.

Opening day was filled with a great line up of speakers along with food and fellowship.

Guest Speakers

Dr. Kevin Elko
Don Parrish
George Thornton & Doug Saunders
Ben Maki, SVP Chief Marketing Officer at Mossy Oak

While at the event we were able to get a number of great video interviews with business leaders that serve the land broker industry.

MapRight CEO Steve Roberson

LandBrokerMLS Land Broker Co-op

TerraStride CEO Lanford Holloway

Looking forward to the 2019 Land Summit.  Thank you Mossy Oak Properties.