A Beginner’s Guide to Google My Business for Land Brokers

With Google’s ever-increasing preference to show its own controlled web properties on search results, having a Google My Business (GMB) listing nowadays is as important as having a website. That makes maintaining and optimizing it as important as well.

Not only does a GMB listing act as an extra web property on search result pages, more importantly it shows up for branded searches (searches related to your name, company name, or brand). This offer users quick information about you and several call-to-actions aimed at converting users to a lead.

Having a GMB listing will also improve your chances of appearing on local pack results.

Fortunately getting started with and optimizing your GMB listing is quite easy. Below are just some tips. This article assumes you have already either claimed your GMB profile or have setup one up.

1. Make sure information is accurate

Take extra care to ensure that every piece of information is accurate, especially your address and phone number. Keep in mind that users will rely on your GMB listing to contact you, go to your website, or visit your location. Inaccuracies will likely mean lost leads.

It is very important to have the exact same name, address, and phone number (NAP) has you provide on your website. Google can detect the NAP character for character and match up your business based on NAP with your other web properties (your website, LinkedIn, Facebook, online directories, etc).

If you change your location or phone number don’t forget to update our GMB listing as well.

2. Put as much information as you can

Google My BusinessGMB allows you to enter various info about your business. As much as you can, fill up every field as this can help your listing perform better to appear in search and user engagement.
Category, for example, will help your listing appear for relevant search queries.

Google My BusinessAnother key area is the business description. Although it accepts up to 750 characters, only about 245 characters will appear on load of search results without searchers clicking on the “read more” link. So make sure to be concise and mention key phrases early such as areas you service or if you specialize on certain property types.

3. Set hours of operation

To set user expectations, and also to avoid getting calls at 10 in the evening, it is best to set your hours of operation. In this section you can also define your workdays.

Google My Business

4. Appointment link

Another great conversion point that GMB offers is the appointment link. This can be pointed to your Contact page of your website or other land page.

Keep in mind that users that will click on this link are ready to talk business so it would be best to link it to a clear, simple page with your contact information or form.

Google My Business

5. Upload your best photos

Although you can upload as many photos as you want, it would be best to just pick those that represents your business best.

Some photo ideas to consider:

  • Your office including an exterior photo, your lobby, and other interesting areas.
  • Your team of brokers, agents, and staff
  • Recent notable property listings
  • Epic ranch photos

Also upload or pick a photo that would best suite as a Cover photo, profile photo, and logo which would be used to brand your GMB listing.

6. Ask for reviews from previous clients

Unlike restaurants, shopping centers, and other ultra popular businesses, reviews are harder to come by in the ranch real estate industry so make each one count.  A quick email or private message asking previous clients to leave a review will go a long way. It will be good to mention to them how easy it is to leave a review.

Google My Business

One helpful tip to get more reviews is make it easy for clients to provide the review by giving them a direct link. In the Google My Business Help article it provides steps to generate a simple URL that clients can click to give you a review.

7. Reply to reviews if needed

Google My BusinessYou don’t need to reply to all reviews but it would look good on your GMB listing if users see that you are active.

If someone leaves a positive review, do your best to highlight your experience with that client.

In case you do get a review with even just a hint of negativity, reply professionally to address the issue and provide resolution.

Blank one star reviews are a nuisance and can pull down ratings. Instead of leaving it as is, at the very least leave a reply asking for more information.

8. Answer Q and A’s

Users can ask questions about your business which anyone can answer. Get on top of this quickly to make sure that it is addressed correctly and again to show that you are active.

9. Google My Business post

Google My BusinessThis a relatively new feature introduced by Google wherein, similar to Facebook and Twitter, you can now post “updates” about your business. These posts will appear with your GMB listing and can be used to further help convert searchers.

There are several forms to choose from all of which can be linked to any of your pages thus making this a great place for advertisements or promotions.

A post expires after 7 days though so remember to update frequently. If you create a Google Business Site, it will appear on there indefinitely though. A Google Business Site is another good opportunity to create a business web property that can help your SEO. The REALSTACK SEO team can help you with that if interested.

10. Google My Business Insights

GMB Insights has dramatically improved in recent years and now includes powerful “Insights” which are reports. These power packed reports give your brokerage great visibility into the importance of ranking on Google for both your branded keyword phrases and market defining phrases.

Insights are broken down into 3 categories of reports and include the following:
Category 1 : Acquire

  • How customers search your business – displays both direct searches for your business and other market keyword searches.
  • Queries used to find your business – Google can literally tell you the exact phrases used to find your business or that your GMB profile ranks for.
  • Where customers view your business on Google – this report can provide customer visits to Listings on Search vs Listings on Maps.

Google My BusinessGoogle My Business

Category 2 : Engage

  • Customer actions – Google shows an interesting chart to demonstrate the most common actions that customers take on your GMB listing such as visit your website, request directions, or call you. Good information to know.
  • Directions requests – for most land brokerages this may not be a big number, but it implies the importance of having a solid GMB profile when it is needed by a prospective customer.
  • Phone calls – good bar chart to show when and how many times customers call your brokerage.

Google My Business

Category 3 : Compare

  • Photo views – The number of times your business photos have been viewed, compared to photos of other businesses like yours. Make sure to upload your own photos to GMB!
  • Photo quantity – not the most powerful chart, but good to visualize the number of photos that appear on your business, compared to photos from other businesses.

Google My Business is very easy to setup and configure.  It can be an important web property for your land brokerage and also make you look stronger online.  Get started by visiting their website.

If you’d like help with GMB or search engine optimization, contact our great marketing team at REALSTACK.  We know land marketing and love helping brokerages!

How-to Connect Google with Your REALSTACK

We just released a new video to help our users easily connect Google with their REALSTACK user account.  Why connect Google?  REALSTACK offers a powerful feature, LeadCollector, which can automatically collect your leads from online advertising websites such as Lands of America, LandWatch, Realtor.com, and many more.  Not only does it collect the lead, but it will also associate the lead with the property they are interested in.  Now our users can view all of the leads for any individual property on one screen.  Connecting a users Google account enables this incredible technology.

If you’d like to learn more about our revolutionary land brokerage website platform, request a demo and see it for yourself.  For our users, enjoy the how-to video here …

Video Transcription:

Welcome to another How-to REALSTACK guide

This video will help you connect your Google and REALSTACK accounts to take advantage of collecting your leads from various online property advertising websites.

LeadCollector is a revolutionary feature offered by REALSTACK to collect your leads from online property websites and save them into your REALSTACK account automatically. Plus, the leads are associated with the related property so you can see all the leads for each of your listings.

Note: this feature requires that you already have a Google account setup, plus this Google account will need to be the email attached to all your online advertising websites. Also, this process is a bit easier if you’ve already logged into your Google account on your current internet browser you’ll be working in for this setup …such as Chrome or Safari.

Let’s get started.

This process has 2 simple steps.

STEP 1 = Connect your Google account to your REALSTACK account.

– after logging into REALSTACK …click your name in the top right corner > then click My Profile.

– Scroll to the bottom of this profile screen and click the Google switch to YES.

– Confirm that you want to connect your Google account with realstack.

– Follow the on-screen Google wizard until you return to a REALSTACK screen. When successful you will see a message “Google account has been connected”.

Now for STEP 2 = Setup Google as a Connected App

– Click your name in the top right corner > then click Apps Import

– From the Add Importer drop-down listbox in the top right of your screen, click Gmail

– Select the check box next to each source that you have your properties advertised with.

– Then click Submit to save your settings.

– You should see a confirmation message that the Gmail apps importer has been added.

The automated collection of leads through REALSTACK’s LeadCollector is powerful for brokers, agents, and marketers for many reasons. You will now be able to see the leads for each listing and marketers will be able to continue building the email marketing list for long-term lead nurturing.

For additional help, email support@realstack.com.

LandFlip Now Added to REALSTACK LandSync Feeds

LANDFLIP NETWORKThe ever expanding REALSTACK platform has now added LANDFLIP and its network of land websites to LandSync, our system to feed land brokerage listings to any online advertising website automatically.  With automated listing feeds to online classified websites, land brokerages can input their listings once and then have those completed listings synchronized with their accounts with online land websites such as LandFlip.

LandFlip is the host to a number of powerful sites within their network, including:

In 2003, LANDFLIP was founded by Ryan Folk in Atlanta, Georgia.  Ryan was a successful real estate broker with experience in software sales and consulting, and with the demand to create an alternative to traditional print media he launched LANDFLIP.com.  It soon became his main marketing channel of his own listings and even more so for other brokerages in the region.  In the early years Ryan was able to bring on a partner, Tate Reddick, who together they have grown the LANDFLIP network to be one of the most popular land marketing platforms in the industry.  In recent years, they have rebranded as the LANDFLIP NETWORK and is now managed by former land brokers and boasts one of the largest sources of land listings, land buyers, and land professionals from across the nation.

“We couldn’t be more excited to add the LANDFLIP NETWORK to our growing list of integrations with REALSTACK,” commented REALSTACK Founder, Chad Polk.  “They run a great business with solid results for our clients so it was a no-brainer.”

REALSTACK is now a LANDFLIP marketing partner: https://www.landflip.com/partners

REALSTACK : New Features Round-up

The team at REALSTACK has been locked away working in a dark room cranking on new products and features, but we still managed to add some helpful features and fixes in recent weeks requested by clients. We’ll always keep listening no matter how busy we are conquering the world.

New Features:

Lands of America feed now runs every 3 HOURS!!! Yes, you read it correctly.  REALSTACK is the industry’s first to offer continual daily updates to your Lands of America properties through our robust feeds platform.  That means your listing updates get published on LandsofAmerica.com within a maximum just several hours.  Bam!

New reports now LIVE! We are capturing so many leads for clients that we had to build more reports.  The platform now has 3 categories of reports: Leads, Listings, and Deals.

Leads

  • Leads by Date
  • Leads by Listing
  • Leads by Source
  • Leads by Conversion Type

Listings

  • Listings Performance Report – single page view for individual listing leads, showings, campaigns, deals, and more.

Deals

  • Deals by Date
  • Deals by Stage
  • Deals Aging


All tables now maintain state – what is “maintain state”?  Well when you chose a filter and/or sort on the listings table, navigate to another web page, and then return to the Listings table …voila the table still has the same filters and sorts as previously set.

New listing types – “Single Family” and “Lot” have been added as listing types.

Listing type change – “Residential Land” listing type is now changed to “Residential Property”.

New help & setup options

Help & setup additions – We’ve started a YouTube video channel and playlist with some videos to help you get started with REALSTACK. You’ll see new icons and text now in the top right corner of your screen after you login. Watch some of our vids and let us know what you think AND what videos you want us to create next.

 

Other Notables & Bug Fixes:

Acreage decimals increased – listing acreage now support 3 decimal places (thousandths) instead of just 2 (hundredths).

Logging Multiple Activities – Submit & Create Another Activity now defaults the activity status to ‘Not Started’.  This is very helpful when completing one activity and then planning for the next follow-up activity.

Create New Contact from Account Detail – previously Contact Address 2 field was not auto-populating from the Account Address 2.  This has been corrected.

Deals table – now displays the Deal Stages in the filter listbox in the order of the sales funnel.

Listings table – now displays the County Name for each listing.

Print preview – the web display of the print preview has been corrected.

Reports menu – with all the new reports, we needed a much better way to categorize and organize the reports.  Reports navigation now has a menu tree which has 3 child navigation menu items with sub-items for each report.  Enjoy!

Activities on Listing Performance Report – a bug has been corrected where not all the completed activities were showing on the Listing Performance Report for a particular property.  This is now corrected.

Created and modified dates – a handy little addition, now on the listing detail and contact detail screens you will see the created date and last modified date.

Many new features are in the works, but we are always all ears when it comes to client feedback.  If you have a great idea or just a small idea that would help your brokerage, contact us and let us help you even more.