Get ranch real estate marketing tips from the ranch land marketing experts at RealStack.

All New User Interface Coming Soon!

New Look, Same Great Product

The all-new user interface experience to release December 2022!

All New REALSTACK Desktop Design

 

We took your feedback and put it to work, and our team came up with a fresh new user interface for the REALSTACK application.  We’ve made navigating the application easier with a new look, menu design, layouts, icons, and color scheme.

Overall Updates

  • All new user login interface
  • Enhanced layout for a cleaner visual flow of information.
  • Updated icons to clarify ease of use and intuitive understanding
  • Reworked data tables to make important information more visible
    Higher contrast color scheme

 

All New REALSTACK Mobile Design

Mobile Updates!

We also didn’t just stop at redesigning the desktop interface; the mobile user interface received a complete overhaul.
  • Fully updated mobile experience and behaviors
  • Revamped user interface
  • Collapsible items within tables
  • New menu location
  • Filter overlays on tables

Add a REALSTACK shortcut on your iPhone home screen.  Click here and follow the steps.

Even though it has a fresh new look, you’ll feel right at home with the new design.  We were careful to keep what was familiar the same. 

Be on the looking for the new user interface to release in December 2022!

All New REALSTACK User Interface

NEED HELP?

Checkout the all New REALSTACK Support Center

REALSTACK Support Center

Contact support through email, phone, chat, and our support center.

Support Hours:
Monday thru Friday : 8:00am to 5:00pm (CST)
Saturday & Sunday : Closed

Contact Support:
Email : support@realstack.com

Phone : (972) 471-1424
help.realstack.com

LandGate and REALSTACK Announce New Integration

DALLAS, TX (September 2022)- REALSTACK announces its integration with LandGate, an online marketplace for US land and its resources. REALSTACK clients can now publish and display their listings on LandGate automatically. No need to re-enter properties!

REALSTACK Integration with LandGate

REALSTACK further solidifies itself as the most integrated listing management system for land brokerages through its latest integration with LandGate. Clients of REALSTACK have the opportunity to automatically include listings entered in the REALSTACK software on LandGate as well.

President and CoFounder of LandGate Craig Kaiser commented, “We’re constantly working with trailblazers in the land and energy industries as we continue to merge the two. After seeing the technological advancements REALSTACK brings to land brokers, we realized they are a natural fit with what we have built at LandGate. This is one of those 1+1=4 partnerships that you hear about.”

“At REALSTACK, we are always looking for ways to add value to satisfy our client base and create a better reach for them in the land industry. Integration is a huge part of that value proposition to our land professionals,” commented REALSTACK founder Chad Polk, “Thanks to our recent integration with LandGate, we can now provide our clients with more marketing opportunities than before.”

About LandGate

LandGate is the leading provider of data solutions and an online marketplace for US land and its resources: solar, wind, carbon, minerals, and water. The company helps investors, developers, real estate agents, and landowners understand energy & environmental resource values and connect on its online marketplace for land-related transactions.LandGate_Mark

LandGate enables energy and carbon professionals to run economic engineering studies in minutes, access land leads and MLS listings, and manage their leads in a land CRM web app connecting their team. The company opens energy and carbon commission opportunities to real estate agents. LandGate applies its technology to provide the most advanced analytics for renewable energy M&A deals, market & price trends, operators’ benchmarks, and performance indicators.

Learn more about LandGate at https://landgate.com/about-us

If interested in your listings feeding to LandGate, reach out to support@realstack.com.

About REALSTACK

REALSTACK is an all-in-one land brokerage software with websites, listing management, feeds, simple lead management, sales comparables, and more. Built for modern land brokerages, REALSTACK solves brokerages’ challenges by delivering top-performing websites, efficient listing management, and advanced technology services to the land industry.

For more information on REALSTACK, visit https://realstack.com

What is an Accredited Land Consultant?

An Accredited Land Consultant (ALC) is the most accomplished, experienced, and highest-performing land real estate expert across the country— whether they specialize in agricultural land, timberland, ranch, recreational properties, or vacant land for development.

The ALC Designation gives brokers the knowledge they need to close deals and speak confidently with their clients. It also gives clients confidence in their broker as the most qualified expert to help them with land transactions.

How Do I Become An Accredited Land Consultant?

 ALC Education:

Successful completion of six Land University courses for a total of 104 contact hours, which are divided into three categories.

LANDU Courses are offered in a live in-person format or online through virtual instructor-led training (VILT). All courses, except for Land Investment Analysis, are two-day courses when offered in-person or four online live webinars when offered virtually.

Required Courses (Must take all three)

  • Land 101: Fundamentals of Land Brokerage
  • Land Investment Analysis(3 day course/5 webinars)
  • Transitional Land Real Estate

Specialty Courses (Pick two courses)

  • Agricultural Land Brokerage & Marketing
  • Subdivision Land Development
  • Land Real Estate Site Selection
  • Recreational Land Real Estate
  • Tax Deferred 1031 Exchanges

Elective Courses (Pick one or pick another Specialty Course)

  • Real Estate Mapping Technologies & Techniques
  • Timberland Real Estate
  • Valuation and Transactions of Energy & Environmental Assets
  • any other LANDU course offering

See course descriptions and calendar.

Accredited Land Consultant Exam:

All ALC applicants must complete a comprehensive online final ALC Exam covering the LANDU curriculum’s core components. All candidates have two opportunities within six months to pass the exam with at least a 70% score or higher. The exam fee is $100 and covers both attempts. If, after the second attempt, the candidate fails to pass the exam, they will be able to retake the exam after completing the ALC Exam Prep Review.

Learn more about the exam

Work Experience:

Applicants are required to hold a current real estate license and have a minimum of two years of experience in land sales or brokerage OR have a minimum of three years of comparable real estate experience in the auction, leasing, development, farm management, consulting brokerage management, or related services in the land.

Learn more about these requirements.

Volume Requirements:

Applicants must submit a portfolio that substantiates specific volume levels achieved in land sales or in providing land-related real estate services. The value of the land must account for at least 51% of the total sale of the transaction for the transaction to be eligible.

Applicants must submit a professional resume demonstrating a minimum of two years of experience in land sales or brokerage or a minimum of three years of comparable real estate experience in auction, appraisal, leasing, development, farm management, consulting, brokerage management, or related services in land. If the applicant’s profession requires a professional license to practice (like real estate), applicants must provide proof of having a current professional license. Additionally, all applicants must submit a short essay on why they would like to become an Accredited Land Consultant.

Learn more about these requirements.

Professional Affiliation:

Applicants must have a REALTOR® Membership or Institute Affiliate Membership in good standing with the National Association of REALTORS® (NAR).

Letters of Recommendation:

Applicants must submit at least two (2) letters of recommendation from current Accredited Land Consultants, one of which must be from an ALC within the applicant’s local market. The letters of recommendation must be sent directly to RLI at rli@nar.realtor. Letters will be evaluated on a case-by-case basis.

Portfolio:

A formal portfolio must be submitted with a resume, knowledge requirement form, and a signed agreement to follow the ALC Code of Conduct.

Learn more about the portfolio.

Application to Become an Accredited Land Consultant:

The application is peer-reviewed by a five-member accreditation committee and the REALTORS® Land Institute Board of Directors.

Applications are accepted on a rolling basis and must be approved by the ALC Designation Committee and the RLI Board of Directors, which meets monthly. The timeline for approval depends on how many applications are already in the queue and when the application is approved in the monthly Board of Directors meeting. Please be aware that it usually takes at least four to six weeks, if not longer, for an application to go through the entire process.

Takeaway

Achieving the ALC designation is a challenging task. It can take years to complete the rigorous education program and establish a proven track record of transaction performance in land before an agent can qualify. It also requires a commitment to professional growth and conducting business with integrity.

When a land professional becomes an ALC, that individual gains access to a unique group of real estate specialists who work together to build and share knowledge, develop trusted relationships, and expand business opportunities.

Find this Accredited Land Consultant information and more online from the National Association of Realtors and the Realtors Land Institute.

AcreValue Announces Integration with REALSTACK

DALLAS, TEXAS (August 2022) – REALSTACK™ has integrated with AcreValue® to provide listing feeds for shared land brokerage clients. The integration allows REALSTACK brokerages to automatically list their properties on LandSearch.com without ever having to re-enter them.

What is AcreValue®?

AcreValue® analyzes terabytes of data about soils, climate, crop rotations, taxes, interest rates, and corn prices to calculate the estimated land value of an individual field. Generate impactful land reports to gain advanced land value insights.

With AcreValue® users can view thousands of active listings across the U.S. Browse farms, ranches, timberland, hunting land, and other properties by location, size, and price. Find land and connect with a real estate agent to buy or sell property.

“We at REALSTACK strive to provide the best service to our clients in every way possible,” commented REALSTACK founder Chad Polk, “By integrating with AcreValue®, we can now provide our clients with the ability to reach a broader and more active audience.”

Leverage the nationwide reach of the AcreValue® Network to search for land sales, real estate support, and new potential opportunities near you. To ensure meaningful connections and conversations, build your user profile to showcase your land, interests, services, and potential opportunities. Connect with landowners, farmers, and land professionals in your area today!

Benefits of AcreValue®

In addition to land values, AcreValue® offers claiming parcels, ag land comp sales, market reports, parcel ownership data, crop history, soil surveys, carbon farming, and satellite imagery.

  • Get in front of the right buyers. Feature your listings on AcreValue® to an engaged audience of active landowners and buyers.
  • Save time by using REALSTACK to feed your listings seamlessly to AcreValue®.
  • Stay informed about land and properties with AcreValue® Premium.
  • Leverage AcreValue®‘s leading national database for data on parcel ownership, historical land sales, soil productivity, crop history, and more.
  • Prospect for landowners and create marketing lists fitting custom-defined profiles with our advanced search tools.

Offer to REALSTACK Brokerages

To celebrate this integration, AcreValue® has provided a one (1) year free promotion for new brokerages. Feature your listings on AcreValue® and feel the benefits to your brokerage.

Leverage REALSTACK’s connection with AcreValue® and claim free real estate listings for a year on AcreValue® ListingsSM! Feature your listings in front of about half a million monthly visitors who are focused on land and farming. REALSTACK’s connection loads your listings into AcreValue®, which saves you time. Also, try a one (1) month trial of AcreValue® Pro Premium software!

Visit acrevalue.com/realstackannouncement to claim a free month of listings on AcreValue®!

This offer can be claimed online at acrevalue.com/agentcheckout with the discount code 8gkg28n4.

About AcreValue®

AcreValue® is the new way for farmers, land professionals, and landowners to research agricultural land and discover the value of carbon farming. With the most comprehensive set of farmland data in one easy-to-use site, AcreValue® provides the fastest way to research land and find current valuations.

About REALSTACK

REALSTACK is an all-in-one land brokerage software with websites, listing management, feeds, simple lead management, sales comparables, and more. Built for modern land brokerages, REALSTACK solves brokerages’ challenges by delivering top-performing websites, efficient listing management, and advanced technology services to the land industry.

Find more information on REALSTACK

LandSearch.com Announces Integration with REALSTACK

DALLAS, TX (September 2022) – REALSTACK, the all-in-one land brokerage website system, announces the integration with LandSearch.com, a top marketplace for finding land for sale. The integration allows REALSTACK brokerages to list their properties on LandSearch.com automatically without ever having to re-enter properties. The properties feed directly from REALSTACK.

About LandSearch.com

Landsearch.com is the top source for finding land for sale. Here users can explore where to buy land and watch for small empty lots, country homes with land, farm acreage, large recreational tracts, and homesites.

LandSearch is working hard to create the most innovative and engaging land marketplace and bring together all aspects of land ownership, starting with finding land for sale. For professionals, they are constantly working to improve by recording, analyzing, and iterating to ensure that they deliver the highest quality leads in the industry.

LandSearch logo

“LandSearch is excited to align with REALSTACK to streamline land marketing opportunities,” commented LandSearch CEO Michael Leigeber, “The seamless integration can feed properties to LandSearch without additional manual entry. We look forward to connecting additional land brokerages with millions of LandSearch visitors as we increase our reach.”

“LandSearch has created noticeable value in the marketplace for land brokerages and has improved the process of marketing their properties online. We at REALSTACK work diligently to bring added value to our clients, and integrating with this land marketplace website brings the benefits we look to provide our clients,” commented Chad Polk, Founder of REALSTACK. “We look forward to seeing the future benefit of REALSTACK brokerages integrating with LandSearch.com.”

LandSearch has recognized the need for an online tool that aids in finding great pieces of land and marketing properties. Users exploring the Landsearch.com website will see that their algorithm can capture land near you using location services. They also see the need for education in this business. Viewers can visit their numerous articles for more information on various topics regarding land.

REALSTACK has integrated with LandSearch to provide a free feed setup to market your listings on Landsearch.com. If you want to get this feed set up, please reach out to support@realstack.com.

If you have questions about LandSearch.com, you can visit support at https://www.landsearch.com/support

You can also reach out at hello@landsearch.com and landsearch.com

About REALSTACK

REALSTACK is the all-in-one land brokerage software with websites, listing management, feeds, simple lead management, sales comparables, and more. Built for modern land brokerages, REALSTACK solves brokerages’ challenges by delivering top-performing websites, efficient listing management, and advanced technology services to the land industry.

For more information on REALSTACK visit https://realstack.com

What is the REALTORS Land Institute?

Members of the REALTORS® Land Institute or RLI specialize in land brokerage related to all types of land, including specialty properties, including farms, ranches, recreational, timberland, vineyards, orchards, undeveloped tracts of land, transitional and development land, subdivision and lot wholesaling, site selection and assemblage of land parcels, appraisals and land valuation, auctions, and farm and land management.

Membership is also open to all land professionals practicing in the industry as well as industry partners. RLI’s strong portfolio of membership benefits helps members gain confidence when dealing with clients by being informed and having a strong network of fellow land professionals.

Land is a unique, complex, and changing field. Members of the REALTORS® Land Institute share a nuanced understanding of the land real estate industry and specialize in brokerage related to all types of land including farms and ranches, recreational land, timberland, vineyards, orchards, transitional and development land, subdivision and lot wholesaling, site selection and assemblage of land parcels, appraisals and land valuation, auctions, and farm and land management.

Why Join Realtors Land Institute?

As a member of RLI, you gain:

  • Access to the largest national network of land professionals in the country.
  • Access to industry-renowned education through RLI’s Land University (LANDU) Program
  • Savings on each course with exclusive member prices
  • Free webinars throughout the year
  • A personal profile in the Find a Land Consultant online agent search tool/member directory to be found by clients and other agents.
  • Member rates on the annual National Land Conference (NLC)

You also gain access to RLI’s property marketing tools:

  • RLI’s The Land Connections listing site is free for members to post on and visible to the public
  • RLI’s e-Properties email platform allows members to email properties to other members directly
  • Exclusive offers from our RLI Partners through our Member Advantage Program (MAP).
  • Access to RLI’s Member Technology & Services Resource Center.
  • Nineteen Chapters across the country promote knowledge sharing and business development on a local level.
  • A hard copy and digital subscription to TERRA FIRMA, the official biannual print publication of RLI.
  • Eligibility to apply for and be recognized in the RLI APEX Awards Program and the RLI Leadership Awards Program.
  • Access to our Land Expertise Hub featuring on-demand session recordings from our virtual conference and hot topic virtual round table sessions.
  • Legislative advocacy with a strong voice heard in D.C. and regular updates on the latest news impacting the land agents and landowners.
  • Ability to serve on RLI Committees and Task Forces to better the industry and gain recognition as a prominent industry leader.
  • Ability is positioned as an industry expert by contributing to RLI publications and through our content marketing efforts.

Find this information and more at rliland.com

 

 

How to make your first Instagram post

Embrace Instagram for Sales Success

Whether you’re an Instagram expert or a novice, a few simple tips can help you create posts with ease and boost your profile. We’ll start at the beginning for those of you new to the popular platform. But even if you’re a regular, we have some advice that can help you generate more sales for your clients. We’ve developed this guideline just for land brokers and real estate agents to help you get started on your way to becoming an Instagram sensation. It’s easy. Let’s make an Instagram post.

First, the Basics

Instagram makes it very simple to post onto their platform. At the bottom of the Instagram app, there is a toolbar that provides a range of options to navigate the app. From left to right:

  1. House Icon – The house icon showcases what Instagram calls your “feed.” The feed displays posts from the accounts that you follow.
  2. Magnifying Glass Icon – The magnifying glass takes you to the explore page. The explore page allows you to search for specific users and see posts that Instagram recommends based on the accounts you currently follow.
  3. Plus Sign Icon – We’ll focus on the plus sign in this article. It’s what allows you to add new posts to your Instagram profile. New — and frequent — posts are key.
  4. Heart Icon – The heart icon shows the recent activity on your account such as new followers, comments, and likes. The more hearts the better!
  5. Profile Icon – Lastly, the icon with your profile picture is your profile page where all of your posts are displayed in little squares on a grid.

Let’s Make an Instagram Post

Selecting your Image/Video

When selecting the media to post to your Instagram profile there are a couple of options. Instagram allows you to post both images and videos. Let’s talk about images first.

Images

Instagram allows the user to upload up to 10 images per post. Choosing multiple images is a great way for land brokers to show a variety of images for a featured listing. But if you only have one photo, don’t worry. A single image is a terrific way to emphasize a property. When selecting a signature image for your property, think about how it will look on the VERY small screen. Most people follow Instagram on their phones, so edit with an eye toward clean, uncluttered images with a single, central focus. For example, landscapes are a  good choice. A landscape with a flowing creek in the foreground is better. But a landscape with a flowing creek and cows and someone fly fishing on the bank of that bubbling creek might be too much.

  1. Click the plus sign at the bottom of the app.
  2. Then select a photo from your photo album that you would like to post.
  3. After selecting your photo, if you would like to create a post with more than one photo click the icon that says “select multiple.”
Instagram profile
Instagram post

Videos

To create a video post, select the video in your photo album the same way you would a single image. Videos are limited to 1 minute, but the posting process is the same as posting a single image. (See step by step instructions above). As with still images, edit your video ruthlessly. A minute is both not much time to showcase a property and a long time for someone to watch. Think movie trailer. Showcase the best bits. Aerials shot with a drone are a great way to introduce a ranch and are fun for your followers to watch.

Write a caption

Keep it concise. Captions can be informative, witty, or even entertaining depending on the goal for that specific post, but they should always be SHORT. New listings and land posts typically reflect a more informative tone. A behind-the-scenes post can be less formal with a bit of humor, but always keep it G rated and avoid allusions to politics and other tricky topics. You wouldn’t think we’d have to say this, but we do. Don’t ever post anything you wouldn’t want to see on a billboard or defend in court. It’s a good idea to have someone read a post before you push the button, and always check your work for typos.

How to make an Instagram post

Emojis are social media spice — a great way to get attention and add a bit of zing but not to be overused. Try limiting yourself to no more than three emojis per post so that the symbols don’t clutter the copy. One exception to this is if you are using emojis as bullet points to list a property’s features as shown below.

Spring Break Activities:

? Explore

⛷ Ski

❄️ Snow Shoe

? Nordic Ski

? Fly Fish

? Snow Mobile

? Experience History

? Home

What are hashtags?

You’ve seen them everywhere–a pound sign followed by a word or two. But what purpose do they serve?  In the Instagram world, hashtags are a great way to boost your post and have it “discovered” by people who don’t follow you. In your niche, there are specific hashtags to connect you with others who are also interested in your field of work. Instagram has a new feature where you can follow hashtags that are relevant to your market such as #landbroker or #realestate.

Hashtags can be used at the end of your caption. We recommend using 10-15 hashtags per post so that you receive optimal exposure.

Here is a list of hashtags that we believe are most relevant to land brokers. You can mix up this list depending on the post and what hashtags you feel would best suit the subject.

#landbroker #landbrokerage #realestate #ranchbroker #land #farmlife #ranching #justranchin #rancher #ontheranch #horses # ranchforsale #landforsale #outdoorlifestyle #cabin #mountainhomes #ranchland #landbrokercoop #ranchrealestateagent #wildlife #ranches #hunting #ranchrealtor #farmforsale #inrealestate #fishing #huntinglandforsale #lakeproperty #huntingland #landleader #farmandranchrealestate

How to make an Instagram post
How to make an Instagram post

 

Instagram is truly instant and ubiquitous. Once you’ve got the hang of it — and remember, it’s easy — posting can be quite fun and lucrative. Become a follower and learn from the Instagram stars in real estate, the outdoors, retail, the arts, and any other field that interests you. You’ll quickly pick up a rhythm of your own and learn what works for you and your audience, as you boost your company’s profile and the properties you sell in Instagram posts.

Learn more about growing your audience with the strong foundation of a land broker website.

FarmandRanch.com Now with Property Feeds from REALSTACK

FarmandRanch.com

FarmandRanch.comREALSTACK continues to expand LandSync, the land brokerage property feed system, through its newest integration with FarmandRanch.com. REALSTACK clients are able to load their listings into one system and have those properties feed to any online advertising website. The Farm and Ranch feed with LandSync gives land brokerages of all sizes a new channel to generate more exposure for their clients and leads from their listings.

Additionally, REALSTACK has been named the official feed partner of Farm and Ranch. FarmandRanch.com clients who wish to enter their listing only once can sign up with REALSTACK for full listing management and feeds. REALSTACK can feed listings to any land brokerage advertising website, including Farm and Ranch.  REALSTACK will accept feeds from other systems and get your properties on FarmandRanch.com with no additional effort or data entry required!

“With the rollout of the completely redesigned FarmandRanch.com, we saw a number of our clients who wanted their properties automatically added to the new Farm & Ranch website. The new website, the current brand in the land industry, and F&R’s growth are attractive and encouraged us to build an integration,” said Chad Polk, REALSTACK Founder.  “We are very excited to add F&R to our growing list of integration partners for our clients.”

Not only is REALSTACK the most robust listing management software in the industry with listing feeds, but it also offers land broker websites, CRM, sales comps, reporting, and more.  Find out more about the entire platform to make your brokerage the most successful visit realstack.com.

About Farm & Ranch

FarmandRanch.com unites America’s leading brokers and agents with buyers and sellers of prime rural real estate. Their print publications showcase ranches for sale, fishing and hunting land for sale across the country, and much more. Farm & Ranch digital magazines combine the high-quality content and images presented in the printed rural real estate catalogs with the timesaving interactive advantages of digital media. The digital magazine features a keyword search capability to facilitate quick and accurate searches. The digital pages also contain embedded hyperlinks for easy, direct access to the listing broker/agent websites and email addresses.

If you’d like to get your properties on FarmandRanch.com with a simple feed, call 972-471-1424.

To learn more about how Farm & Ranch can help your land brokerage advertising, visit https://farmandranch.com.

Ask REALSTACK about land broker website discounts for current Farm & Ranch customers or RLI Accredited Land Consultants.

 

REALSTACK Feeds to Luxury Ranch Real Estate

Luxury Ranch Real Estate

9/27/2019 (DALLAS, TX) – REALSTACK is pleased to announce its newest addition to feed partner integrations, Luxury Ranch Real Estate.

Luxury Ranch Real Estate is the exclusive “boutique” site listing only million-dollar ranch properties. This exclusive network specializes in ranches for sale including, land, ranch estates, working and recreational ranches, fly fishing, equestrian, working agricultural farms and livestock properties. REALSTACK clients can now automatically feed listings to LuxuryRanchRealEstate.com without duplicate entry of properties into another system.

LuxuryRanchRealEstate.com recently launched a new website featuring large photos, well-articulated property details, property videos, and lead capture forms.

Luxury Ranch Real Estate

 

REALSTACK’s LandSync feature is a robust and easy to use feed system that enables brokerages to place listings on multiple sites with just one entry. REALSTACK takes that initial brokerage listing and places it on various land industry online advertising websites.  LandSync has become well known in the land industry because of its reliability and “just works” reputation. LandSync prevents broken feeds and ensures that listings are posted reliably on third-party websites.

Not only is the REALSTACK LandSync system stable, but we also monitor our feeds throughout the day, every day, to ensure that client listing information is properly formatted and that brokerage listings get maximum exposure.

Luxury Ranch Real Estate has been a high-end brand in the land industry for a long time. Adding them to our growing list of integrations was a no brainer for our clients,” commented REALSTACK Founder, Chad Polk.  “They provide excellent exposure to properties over $1M and we want to make it easy for our clients to reach the largest audience for their properties.”

To learn how Luxury Ranch Real Estate can give your properties more exposure, visit their website at https://luxuryranchrealestate.com/ or call (470) 306.3311.

Luxury Ranch Real Estate

VIDEO: Land Websites Demo

Need to get your advanced questions answered?  Contact us online or call (972) 471-1424.

Video transcript:

REALSTACK brings you a powerful land broker website system for land pros to take your online presence to the next level.

We’ll run through a number of key features that have been very popular among our land broker clients.

So what you are seeing now is Ranchman Properties. They wanted to build a brand in the marketplace and came to use to build that brand through their website. We custom designed this site and brand standard for them.

Starting at the top with the homepage slider area …we can apply anything in the slider area …namely background video, single photo, multiple sliding photos, etc. You see the navigation of this land broker website has various “collections” which we’ll define here shortly and even review our all properties map view.

Let’s scroll down this homepage.

First you’ll see a search bar that has robust yet easy to use. In the text box you can basically search for anything about your listings except for the description …then we have acreage range and price range criteria, and ultimately search by listing types.

For this particular brokerage, they wanted to showcase their team which has been growing recently so we gave this section premium placement on the homepage. An important feature to note is the individual team member profile pages that are linked to each of these. I’ll explore the team member profile pages in more details later in the demo.

Next section again displays “collections” which I referenced earlier. A listing collection is any grouping of listings based on whatever criteria you need. Most common collections are by listing types which you see here, by county or multiple counties, acreage range, and price range. Lately many of our clients are creating collections for unique attributes of a property such as fly-fishing properties, deer hunting land, elk hunting, waterfowl properties, regions or areas, borders public land, and even residential developments with many lots available. Really there is no limit to creating collections of listings in REALSTACK.

Moving further down, you can have whatever you want in sections of the homepage depending on how you position your brokerage. This brokerage wanted premium placement of their instagram stream which you see integrated here.

Next we have a high marketing funnel conversion form. Meaning it is a general contact form such as for first time outreach by a website visitor. Important to note at this time, REALSTACK comes out of the box with 9 lead conversion forms. Very important to us that your land broker website converts leads to help build your email marketing list and eventually qualified prospects. Some of those conversion forms are contact agent, contact us, brochure download, sell with us, buy with us, schedule showing, and more.
You can see here again more collections: properties by the top 5 counties for this brokerage, by type, acreage ranges, and price ranges. The price and acreage ranges are all customizable ….you can define the increments however you want. Again, our new collections systems is just about infinite in how you can group listings. Very versatile feature.

Then you can see some additional branding and styling plus the footer of the website.

######
Let’s get into the property listings. This is just a nice clean property list layout.

The search box across the top acts as a filter meaning as you type or select criteria the list of properties updates. Commonly referred to as intelligent type. Really top notch user experience and it is super fast!

One other important aspect to point out is the Brochure button here. This will take us to the brochure download landing page for this property. One of the ways REALSTACK helps you get more leads. Let’s take a quick look at brochure download; again one of our standard lead conversion forms for all our clients. You can capture their first name, last name, and email address in order for them to download your premium content brochure.

Let’s go ahead and click to view the listing detail web page.

First off, when there is a video for a property we’ll show that first in the photo gallery. It is the best marketing asset you have for a property so we wanted it to have premium placement.

The photo gallery viewer is pretty smooth. You can slide through the thumbnails without having to reload the big main image, flip through large images with click or arrow keys. As you click on the main photo it will enlarge to full screen which is really nice. The bigger the photos for your website visitors the better right? And in full screen mode you still have all the mouse and arrow functionality to flip through photos. Also notable, this photo viewer works excellent on mobile devices in regular or full screen mode and has full mobile interactive features such as swipe and zoom.

Next up you see these buttons for maps. If you upload PDF versions of your maps these buttons will dynamically appear and upon click they instantly have the PDF for the visitors own review on their computer. Again, there is that brochure download opportunity to get leads. When a lead converts through your website it will automatically get stored in REALSTACK and associated with that property.

You’ll see the standard detail information here. Even the phone number is display with click-to-call functionality. Click to contact will take you to the listing agent contact form on this page. Another lead conversion opportunity!

Scrolling on you’ll see the description which we have a description editor with in REALSTACK where you can format and style your descriptions as you see fit.

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We integrate with the industry map providers and display the interactive map on listings as well.

The final main section of the listing detail screen is contact broker or listing rep. Again when this form is filled out, it will automatically store it in the users realstack account, associate it to this listing, and send an email notification to your listing rep.

We are going to switch gears now and take you to Legendary Land out of Oklahoma. We have a really awesome new feature called MapView. It is an aerial map view of all your properties. Once you load your listings into realstack they will automatically appear on this map without you doing any additional steps. Some of the cool things about the REALSTACK MapView is we display the county and state boundaries, major roads and highways, clusters for close proximity listings …as I zoom in I can drag the map however I want. At certain zoom levels the clusters break out into map pins. Then you start to see the property boundaries begin to display ….really impressive and super insightful for your website visitors.

Works very well on a mobile device too with pinch zoom in and out, dragging map around, and more.

So you can see a lot of properties in a geographic area in a very short amount of time if you are a prospective buyer looking on your website. As you click any map pin for pop-up info and photo of the listing.

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Let’s flip back to Ranchman Properties …

We can do all kinds of creative idea options on your secondary web pages. For example for this client we did a video library of all their property videos on one page. Super helpful with chasing a prospective seller to be able to show them the level of videos and marketing you could do for their property.

Additionally we did a sell with us and buy with us section on this website that includes lead conversion forms.

Let’s bounce over to the About Us section because it is important to show team member profile pages.

Individual team members can have their own profile page. This is important when it comes to credibility, SEO for Google, and more.

I’ll click on the Ben Clark profile link and go to his profile page. Some notables for SEO is his first and last name in the URL, as the title of the page, and now down here in the body of the web page. These are important for search rankings for your team members name on Google.

Each individual team member has his or her own conversion form which will again save into their realstack account and alert them via email notification. As you continue to scroll down you’ll see all of Ben’s properties listed here.

Then we’ll just do a quick view of the contact web page.

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Pretty cool product we’ve built for land brokerages. Finally a land broker website that delivers big brokerage features to any size land brokerage and helps you build your business for not only you but your agents as well.

We know you’ll have more great ideas for your land broker website so request a demo at realstack.com and speak with one of our marketing consultants.

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