All New Website Platform for Land Brokerages

Announcing the latest brokerage website technology advancement in the land industry.

Farm & Ranch Website DesignREALSTACK has just launched an innovative land brokerage website system to the farm & ranch real estate industry. The creators of the “ONE System” for land brokerages have done it again by seamlessly integrating a complete brokerage website platform with listing management, property feeds, lead management, reporting, and private comparables.

In today’s fast moving land industry, the incredible demand for brokers and agents to increase their online presence as efficiently and as cost effective as possible has land professionals looking for technology solution providers that understand their business. Finally a team of marketers and software developers who get the land business have delivered a land brokerage website system that not only offers unique custom designs, but is packed full of features built just for land professionals.

What is ONE System?

In an increasingly competitive market, land brokerages have been seeking technology solutions that can differentiate them in the market and help them operate more efficiently.

REALSTACK arrived and delivered a robust land brokerage website system that was seamlessly connected to those other core functionalities of every land brokerage; lead management, property feeds, private sales comps, reporting, and more. When a system is unified it means everything is connected and relates; your listings relate to leads, leads relate to listings, website leads go direct into your REALSTACK user account and are tracked, listings are managed in one place, and all agents are within the same system for a cohesive business process.

Not only is REALSTACK a unified software system, but it now offers the leading land brokerage website platform in the industry.

Benefits of REALSTACK’s Land Brokerage Website System

Website DesignThe first of its kind, an affordable and industry leading land brokerage website system with all the key pieces every brokerage should have.

  • Responsive website platform: REALSTACK’s responsive website platform is the most advanced in the industry. Our platform (as Google recommends) is completely responsive across all desktop and mobile devices which improves SEO, increases lead conversions, and improves client experience.
  • Real-time listing updates: when you click save in your REALSTACK listing management tool, the update is on your website immediately. No feeds or waiting until tomorrow to see a new or updated listing on your website.
  • Leads go direct into CRM: when a lead from your website fills out a form, he or she is immediately saved into your REALSTACK user account, associated with a listing, activity automatically logged, and lead source is saved.
  • Maximize your lead conversion opportunities: REALSTACK comes out of the box with advanced lead conversion forms every brokerage needs such as property contact forms, subscribe to newsletter, brochure download, individual agent contact form, sell your property, buy a property, and contact us. System is also flexible enough for us to create custom lead forms as needed.
  • Property collections: collections are groupings of properties based on a criteria. With the new land brokerage website system, brokers are able to easily display property collections on a web page such as by county or several counties, state or states, any price ranges, property type(s) and more. Ranch buyers shop in all different ways, why not help them easily find what they are looking for?
  • Broker and agent direct contact forms: gone are the days of a website lead going to a general email address and you not getting your lead for days if at all. With our website system, agents have website leads go direct to their email inbox and saved into their CRM immediately.
  • Broker and agent individual profile pages: with REALSTACK websites each team member can get their own individual web page complete with their photo, profile write-up, listings, social links, and contact form. This is a huge value for SEO and team members credibility.
  • Gated brochure downloads: with all website editions, website visitors have to provide their email address in order to get your most premium content, the property brochure. This is a way to track leads for a listing and build your email marketing list. The lead is created inside the listing reps REALSTACK account and associated with the property.
  • Google Analytics reporting suite: REALSTACK leverages Google Analytics enterprise reporting to incorporate into any website for gather valuable marketing data. Measuring website performance by device, demographic, geolocation, or interest are all available to brokerages.
  • Manage featured listings: every brokerage has signature properties that need the most visibility. In the listing management tool, you are able to easily select or update your featured listings to display on your website at any time and they update on your website immediately.
  • Video integration: video can be a lot of effort and getting these videos on your website listings has never been easier. Through the listing management tool, simply add the video embed code from YouTube or Vimeo and it will display with the listing on your website.
  • Interactive maps integrated: maps are a high priority in our business and REALSTACK automatically displays your interactive maps from MapRight and TerraStride with each listing automatically. Simply copy and paste the embed code and save. Not using an industry maps provider? No problem. Our system displays Google Dynamic Maps with the satellite layer automatically of the exact latitude longitude when an embedded map is not available.
  • SSL: Google made encryption a big deal in Summer 2018. Any website without SSL (https) will now display a “Not Secure” message in the Chrome browser and this browser has 60% market share worldwide currently and growing. Just one other item you can check off the list because it comes standard with REALSTACK.

Uniquely Packaged for Any Brokerage

No two land brokers want to look the same and everyone wants a brokerage website to live up to a brand standard. REALSTACK has built a system and process to deliver unique websites for each brokerage client within budget. The versatility to cover the entire spectrum of land professionals is impressive.

To best serve everyone in the land industry from agent websites to massive land brokerages and everyone in between, REALSTACK has come up with a set of packages to meet each clients needs with customization as the standard.

The Agent Package is just what an individual land professional needs. Sleek design and personal branding, his or her own properties listed with property detail pages, profile information, and contact form. Plus many of the base REALSTACK software features come standard.

The Brokerage Package is a great starting point for mid-sized brokerages with a few brokers and/or agents. Uniquely designed, this package includes multi-page site to introduce your brokerage, display property lists and details, market your services, and gives website visitors the ability to connect with you online.

The Pro Package offers mid to large brokerages the horsepower you need to stand out in the market and gain marketing efficiencies with your team. This package includes everything from the Agent and Brokerage packages plus featured listings, listing search, sold listings, additional web pages, individual agent web pages with agent listings and contact form, listing collections, and more.

Still need more? Is your brokerage considering advanced customizations or unique website experiences? REALSTACK loves pushing software to its limits and we have a team of developers and designers that have built plenty enterprise websites. If you can dream it, we can build it!

Time You Stepped Up Your Game

Farm & Ranch Website DesignWith the new land brokerage website platform arriving in the industry, REALSTACK has eliminated all the hurdles and pitfalls of building a new website from scratch. No longer do you have to build listing & photo management, property list pages, property detail layouts, photo galleries, obscure integrations, and then have to maintain the website month-after-month. The core features for any land brokerage website have already been built, you just have to make them your own with your unique brand and ideas.

Heard enough and want to talk websites now? Request a demo tour of brokerage websites and our platform at https://realstack.com/request-demo/

Learn more about REALSTACK’s land brokerage websites at https://realstack.com/

How-to Connect Google with Your REALSTACK

We just released a new video to help our users easily connect Google with their REALSTACK user account.  Why connect Google?  REALSTACK offers a powerful feature, LeadCollector, which can automatically collect your leads from online advertising websites such as Lands of America, LandWatch, Realtor.com, and many more.  Not only does it collect the lead, but it will also associate the lead with the property they are interested in.  Now our users can view all of the leads for any individual property on one screen.  Connecting a users Google account enables this incredible technology.

If you’d like to learn more about our revolutionary land brokerage website platform, request a demo and see it for yourself.  For our users, enjoy the how-to video here …

Video Transcription:

Welcome to another How-to REALSTACK guide

This video will help you connect your Google and REALSTACK accounts to take advantage of collecting your leads from various online property advertising websites.

LeadCollector is a revolutionary feature offered by REALSTACK to collect your leads from online property websites and save them into your REALSTACK account automatically. Plus, the leads are associated with the related property so you can see all the leads for each of your listings.

Note: this feature requires that you already have a Google account setup, plus this Google account will need to be the email attached to all your online advertising websites. Also, this process is a bit easier if you’ve already logged into your Google account on your current internet browser you’ll be working in for this setup …such as Chrome or Safari.

Let’s get started.

This process has 2 simple steps.

STEP 1 = Connect your Google account to your REALSTACK account.

– after logging into REALSTACK …click your name in the top right corner > then click My Profile.

– Scroll to the bottom of this profile screen and click the Google switch to YES.

– Confirm that you want to connect your Google account with realstack.

– Follow the on-screen Google wizard until you return to a REALSTACK screen. When successful you will see a message “Google account has been connected”.

Now for STEP 2 = Setup Google as a Connected App

– Click your name in the top right corner > then click Apps Import

– From the Add Importer drop-down listbox in the top right of your screen, click Gmail

– Select the check box next to each source that you have your properties advertised with.

– Then click Submit to save your settings.

– You should see a confirmation message that the Gmail apps importer has been added.

The automated collection of leads through REALSTACK’s LeadCollector is powerful for brokers, agents, and marketers for many reasons. You will now be able to see the leads for each listing and marketers will be able to continue building the email marketing list for long-term lead nurturing.

For additional help, email support@realstack.com.

REALSTACK : New Features Round-up

The team at REALSTACK has been locked away working in a dark room cranking on new products and features, but we still managed to add some helpful features and fixes in recent weeks requested by clients. We’ll always keep listening no matter how busy we are conquering the world.

New Features:

Lands of America feed now runs every 3 HOURS!!! Yes, you read it correctly.  REALSTACK is the industry’s first to offer continual daily updates to your Lands of America properties through our robust feeds platform.  That means your listing updates get published on LandsofAmerica.com within a maximum just several hours.  Bam!

New reports now LIVE! We are capturing so many leads for clients that we had to build more reports.  The platform now has 3 categories of reports: Leads, Listings, and Deals.

Leads

  • Leads by Date
  • Leads by Listing
  • Leads by Source
  • Leads by Conversion Type

Listings

  • Listings Performance Report – single page view for individual listing leads, showings, campaigns, deals, and more.

Deals

  • Deals by Date
  • Deals by Stage
  • Deals Aging


All tables now maintain state – what is “maintain state”?  Well when you chose a filter and/or sort on the listings table, navigate to another web page, and then return to the Listings table …voila the table still has the same filters and sorts as previously set.

New listing types – “Single Family” and “Lot” have been added as listing types.

Listing type change – “Residential Land” listing type is now changed to “Residential Property”.

New help & setup options

Help & setup additions – We’ve started a YouTube video channel and playlist with some videos to help you get started with REALSTACK. You’ll see new icons and text now in the top right corner of your screen after you login. Watch some of our vids and let us know what you think AND what videos you want us to create next.

 

Other Notables & Bug Fixes:

Acreage decimals increased – listing acreage now support 3 decimal places (thousandths) instead of just 2 (hundredths).

Logging Multiple Activities – Submit & Create Another Activity now defaults the activity status to ‘Not Started’.  This is very helpful when completing one activity and then planning for the next follow-up activity.

Create New Contact from Account Detail – previously Contact Address 2 field was not auto-populating from the Account Address 2.  This has been corrected.

Deals table – now displays the Deal Stages in the filter listbox in the order of the sales funnel.

Listings table – now displays the County Name for each listing.

Print preview – the web display of the print preview has been corrected.

Reports menu – with all the new reports, we needed a much better way to categorize and organize the reports.  Reports navigation now has a menu tree which has 3 child navigation menu items with sub-items for each report.  Enjoy!

Activities on Listing Performance Report – a bug has been corrected where not all the completed activities were showing on the Listing Performance Report for a particular property.  This is now corrected.

Created and modified dates – a handy little addition, now on the listing detail and contact detail screens you will see the created date and last modified date.

Many new features are in the works, but we are always all ears when it comes to client feedback.  If you have a great idea or just a small idea that would help your brokerage, contact us and let us help you even more.