In this episode of The Digital Land Broker, we sit down with Steve Roberson, founder of Land id (formerly MapRight), to unpack the unlikely journey behind one of the most recognized mapping platforms in the land industry.
While most success stories sound like they followed a master plan, Steve is the first to admit that his didn’t. “I don’t know how I got here,” he laughs. “You’re basically talking to a desperate man who had no alternatives other than to make this successful.”
That candid honesty sets the tone for his story, one built on persistence, curiosity, and a relentless drive to solve real problems for people working the land.
Episode Highlights
- How early GIS work laid the foundation for Land id
- Why listening to clients shaped the platform’s direction
- Lessons from years of failed projects that led to success
- The role of persistence in building lasting innovation
- How Land id continues to evolve with the industry
In This Episode
- 00:00 – Intro & Steve’s Background
- 00:01:30 – Lessons from Wildfire Mapping & Land Trust Work
- 00:05:00 – Discovering Industry Pain Points
- 00:07:00 – Listening to Clients and Building Solutions
- 00:09:00 – Turning Obstacles into Opportunities
- 00:11:00 – What Keeps Him Motivated
- 00:13:00 – Advice for Innovators in Land Tech
About Steve Roberson
Steve Roberson is the founder of Land id, a leading mapping and land visualization platform formerly known as MapRight. With over a decade of experience in GIS, Steve has redefined how land professionals create, share, and understand maps, blending technology and real-world insight to make complex tools accessible to everyone in the industry.
- Website: Land id
- Instagram: https://www.instagram.com/landidofficial/
- Facebook: https://www.facebook.com/landidinc
- LinkedIn: Steve Roberson
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