In sales, what’s most rewarding is when you actually get to experience the positive effects of your marketing, first hand. Since we started working with REALSTACK, it has become rare for me to speak to a new prospect that hasn’t already heard of Wilder on the Taylor. That can only be from our vast Internet presence and campaigns, hyper focused content strategy, countless online photos of the property, and engaging video marketing that they have done for our business. It’s impressive when you’re at a tradeshow, and strangers know who we are and what product we offer.
I was most impressed with a marketing company that impacted our sales operations. They deployed CRM within our business, built a traceable sales cycle, and created clear qualification parameters for our sales pipeline.
Having a team like REALSTACK that understands the sales process, as well as how to analyze and execute an effective inbound marketing strategy, has helped us engage with more qualified prospects. It’s a great partnership.