If you’re a land agent, you’re familiar with the power of social media. But have you explored everything Instagram has to offer? Instagram has a version of short-form videos called “Reels,” which can be an easy and powerful way for land brokers to reach a target audience.
Semrush analyzed 820K Instagram posts from public business accounts and found that, regardless of the number of followers, Instagram Reels outperformed other content types (Images and Carousels). Reels got 59% better engagement than Carousels and 75% better than images. As well as 18% more impressions than Carousels and 41% more than Images.
Social Insider recently performed a study on the best-performing content types on Instagram, and the data showed that Reel usage has increased 57.4% year-over-year and is still growing.
So, will Instagram Reels actually help you as a real estate agent? The answer is a resounding yes! Let’s get started on creating engaging content that will take your social media game to the next level.
Understanding Instagram Reels
Instagram Reels, short, up to 90 seconds, entertaining video content, reside on the home tab of Instagram and can be discovered and shared on the explore page, amplifying visibility. Reels can be created and altered to your own liking, with features like background music, trending audio, and templates while allowing users to add stickers, captions, and edit video clips within the app. Reels are an excellent platform for engaging followers and attracting new ones, making them a valuable tool for real estate Instagram Reel marketing and connecting with potential clients.
Instagram Reel Features and Options
- Record up to 90 seconds on the Instagram app
- Upload up to 15 minutes of video
- Clip/Crop videos in the app
- Add background music
- Add your voice-over
- Add text on top of your video
- Add filters and effects
- Add Instagram stickers on top of your video
- CC Captions
- Polls
- Photos
- Quiz
- Links
- Emojis
- Much more!
Practical Ways to Use Instagram Reels for Realtors
Showcasing property listings, tutorials, and staging ideas on Instagram Reels allow land agents to share their business and creatively engage with their audience and clients. Introducing themselves and sharing client testimonials and success stories through Reels builds credibility. Leveraging tutorials and marketing tips provide valuable insights to potential clients. These practical approaches enhance the visibility of real estate agents and businesses on Instagram.
Ideas for Land Agent Instagram Reels
- House showing tour
- New listing announcement
- Personal introduction
- Client testimonials
- Home & land marketing tips
- Expert insights
- Day in the life
Creating Your First Instagram Reel as a Realtor
To create your first Instagram reel as a realtor, start by learning to craft captivating content that effectively showcases real estate properties. Highlight unique selling points such as home features and local attractions to engage potential homebuyers. Optimize your reel content for maximum engagement and enhanced visibility. Utilize reel templates, stickers, and trending audio to create compelling content. Sharing your reels on the explore page allows you to reach a wider audience and maximize your impact in the real estate market.
How to Create Your First Instagram Reel Step-by-Step
- Requirements: Smartphone, business Instagram account, excellent content idea.
- Create the content
- Start with the add button at the bottom of your Instagram home page
- Select “Reel” at the bottom carousal
- Start creating your Instagram Reel
- Choose from your library of pictures and videos, or start filming straight from Instagram.
- Add background music or your voice-over.
- Use the Instagram editor to trim and edit clips and add stickers, captions, polls, etc.
- Add a cover photo or choose a frame from the video
- Create a fun and engaging caption with keywords and hashtags for real estate
- Post!
How to View Your Instagram Reel Insights Step-by-Step
- Once you posted an Instagram Reel, click on your post and click the three dots in the bottom right
- Click the “Insights” button and see:
- Accounts reached
- Reel Interactions
- Plays
- Initial plays
- Replays
- Watch times
- Average watch time
- Follows
Utilizing Trends in Your Reels
Staying relevant with trending audio, music, and hashtags keeps land real estate reels engaging. Instagram Reels lets real estate business owners join marketing challenges and viral content. Leverage new Reel templates, effects, and features for innovative real estate marketing ideas. Incorporate music and video content to capture the audience’s attention.
Will Instagram Reels Actually Help Me as a Land Agent?
Instagram Reels offer real estate agents a unique opportunity to market properties and reach a wider audience. Land agents can attract new business and connect with potential buyers, sellers, and business owners by showcasing expertise and land listings. Utilizing Instagram Reels can increase visibility, brand awareness, and followers in the competitive real estate industry.
Instagram Reels can be a game-changer for land brokers. Instagram Reels offers endless possibilities to connect with potential clients and establish yourself as a go-to land agent. So, take advantage of this opportunity to stand out from the competition and make your mark in the digital landscape. Start creating your first Instagram Reel today and see how it can propel your real estate business to new heights.
Take Action!
- Understand Instagram Reels and how they can help you
- Come up with fun and engaging content ideas
- Create and post your Instagram reels
- Track your insights to improve your content
[Download the Instagram Reels for Agents Checklist PDF]
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