In this episode of The Digital Land Broker, we sit down with Max Ramsey, Associate Broker and COO of Mock Ranches, for an inside look at what it really takes to break into land brokerage and grow into leadership.
Unlike many in the industry, Max didn’t grow up in ranching. His path started in rodeo arenas and classrooms, not cattle pastures. But through mentorship, sacrifice, and a relentless work ethic, he carved a place for himself in Texas ranch real estate and today helps lead one of the premier brokerages in the state.
From selling his horses and working for free to putting 60,000 miles on his truck just to get reps, Max shares the raw truth about what it takes to succeed in this business. He also dives into the power of mentorship, how choosing discomfort became his growth strategy, and what it means to scale a brokerage with integrity and vision.
Whether you’re a young professional trying to break into land real estate, or a seasoned broker looking for inspiration, this episode offers practical lessons in grit, mindset, and leadership.

Episode Highlights
- Finding an untraditional path from rodeo to real estate
- The mentorship from Kasey Mock that shaped his career
- Sacrificing comfort and betting everything on land brokerage
- Why choosing discomfort is essential for growth
- Lessons on scaling Mock Ranches into a leading brokerage
In this episode:
- 00:00 – Intro & Max’s Background
- 02:00 – Mentorship & Goal Setting
- 05:00 – Sacrifices & Going All In
- 08:00 – Choosing Discomfort & Mindset
- 11:00 – Compounding Effort & Clarity
- 13:00 – Scaling Mock Ranches
- 15:00 – Closing Thoughts
About Max Ramsey
Max Ramsey is the Associate Broker and Chief Operating Officer of Mock Ranches, where he helps lead one of Texas’s top ranch brokerages. Known for his grit, mentorship-driven approach, and focus on growth, Max has played a key role in scaling the team and supporting agents across the state.
- Website: Mock Ranches
- Instagram: @maxramsey_landspecialist
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