The holiday season can be slow for most land and real estate professionals, but this does not mean your work or business has to slow down. The holiday season is a busy time for many people spending time with their families, going on vacations, and taking some much-needed time for themselves, which makes for the perfect time for land brokers and real estate agents to work on their personal business. Here are 5 easy tips to elevate your business during the holidays!
1. Be Top of Mind for 2024
Though the real estate market seems to slow down at the end of the year, there are still potential buyers and sellers out there passively looking for a land broker or real estate agent to help them in the upcoming year. It is important to make yourself openly available throughout the holiday season so you don’t miss out on those future opportunities. This is the perfect time to send emails and texts to leads, potential clients, and past clients, checking in with them to stay top of mind. When they get back into the buying or selling process in 2024, you will be their first phone call.
2. Clean up your online presence
Because times are slow, you might have some extra time on your hands. This is the perfect time to go out and clean up your online presence.
Google Your Name
The first thing people will do after meeting you is Google your name to figure out more about you. It is essential to optimize this tool to give you the best exposure possible. It’s always good to go and do a check from time to time to see what the search results look like when people search for your name; it can provide valuable insights into how others perceive you online. Check out more about how to clean up your name on Google.
Update Your Online Bio
Keeping your bio on your website and other online web properties up to date is very important. Your website agent profile is where people most often go to learn about you and your personality and who they could potentially be working with. This is a perfect place to express your likes and hobbies, pictures of you and your family, and much more! Go do a refresh of your bio in time for the new year and carry those updates to additional online profiles as well!
3. Create and Share Engaging and Consistent Content
The holidays are the perfect time to get caught up on your social media profiles. Because this is such a slow time of the year for the land and real estate market, being active and consistent on social media will let people know that just because the market is slow, it doesn’t mean you slow your work.
Social Media Content Ideas for the Holidays
- Market Trends
- Staying up to date with the latest trends in the market is important, as well as sharing this with your clients. Posting market trends for the upcoming months during the holiday season keeps your followers and potential clients informed and build credibility for you as a land broker or real estate agent.
- Holiday Trends
- Wishing your followers a happy holidays
- Tips for managing a busy holiday season
- Tips for winterizing your land and home
- Holiday giveaway
- Holiday gift ideas for landowners
- Best of 2023
- Looking back on all you have accomplished this year
- Most memorable moments of the year
- New Years resolutions
4. Stay Connected with Past Clients
Sending holiday greetings, thank you cards, or client gifts are the perfect ways to check in and stay connected with your past clients and potential leads.
Reaching out to past clients is always a fine line because you do not want to come off as superficial or annoying, but sending something special over the holidays is a perfect way to reach out genuinely. This can be as simple as sending a holiday card with a handwritten note, sending personalized text or email, or a small gift to show your appreciation for them.
5. Nurture Leads
The holidays can be an easy time for things to slip by or to forget about things, so staying on top of your leads is very important. It is also a good time to go back and follow up on leads that might have slipped through the cracks or potential clients on your list you have not spoken to or heard from in a while.
Stay on top of it!
The holiday season is always hectic, so remember to stay on top of your work and don’t let things slip away. Use this time to elevate your business to set yourself up for success in the new year.
- Be top of mind for 2024
- Clean up your online presence
- Create and share engaging content
- Stay connected with past clients
- Nurture leads
[Download the 5 Tips for Land Brokers this Holiday Season Checklist PDF]
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