Social Media Marketing for Land Agents Going into 2024

Micayla Weathers Marketing Coordinator

It is more important than ever to be at the top of the social media marketing game for land and real estate agents going into 2024. With social media becoming one of the leading marketing tools for real estate and land agents, from driving leads to creating an image for your brand and elevating businesses, it is vital to master social media marketing in 2024. 

With 2023 coming to an end, it is essential to reflect on how 2023 went for your business and see what went well and what didn’t. Now, take what you have learned from your 2023 year and maximize it for 2024. 

Why is Social Media Marketing so Important for Land Agents in 2024?

Technology is growing and advancing faster than ever before, and it is not slowing down. Technology such as AI (artificial intelligence), AR (augmented reality), and VR (virtual reality) are new technologies that are changing the game for land real estate as well as social media, allowing agents to showcase their properties to people at home or from the couch! 2024 presents a perfect time to jump ahead of the social media marketing game. 


Must-Use Social Media Platforms for Land Agents in 2024


+ Instagram Reels

Instagram Reels offers the perfect platform for land and real estate agents to post short or long-form content about their properties, day-to-day life, and much more! Learn more about Instagram Reels for real estate agents!

+ Visual Storytelling

With images being the number one part of Instagram, it allows you to show your properties and other aspects of your work through imagery that you otherwise wouldn’t be able to through words. 

+ Instagram Insights

Instagram insights offer the best seamless feedback regarding how your content is doing. It is a great tool to utilize and grow your platform. Learn more about Instagram Insights for real estate agents!


+ Facebook Groups

Facebook groups are a great way to get involved with the community or build a community. They are great places to build relationships and also get/give information.

+ Facebook Live Q&As

Facebook Live is a great way to build relationships with your followers, allowing them to ask questions and get immediate feedback.

+ Facebook Ads

This feature allows you to send out ads to reach a wider audience than you might be reaching with your followers. It allows you to target the right people and get your listings out there. 

X – Formally known as Twitter

+ Real-time updates

X’s real-time posts are a great place to share your thoughts, news, new market trends, new listing information, and much more. 

+ Polls

X’s polls feature is a great way to see how your audience feels about a subject anonymously. 


+ Networking

As a platform dedicated to growing real connections, using LinkedIn to grow your network and your business is a great way to start 2024.

+ Credibility

Using LinkedIn to post your real estate knowledge, news, market updates, and much more will grow your credibility regarding real estate. 


+ Property Visual Tour

YouTube offers the perfect platform to share long-form content of a virtual property tour. This allows your listings to be seen from the comfort of your client’s homes and provides flexibility for you and your clients. 

+ YouTube Live

Like Facebook Live, YouTube Live is a great platform for real-time discussions with your audience. 


+ Reach Younger Audience

Very similar to Instagram Reels, TikTok is the largest up-and-coming social media platform, especially for younger audiences. If you are looking to reach younger audiences this coming year, this is your platform.

Take Action Going into 2024

Get started and stay ahead of all the latest social media marketing opportunities for you to better your land or real estate business in 2024!

[Click here to download the Must-Use Social Media Platforms for Land Agents in 2024 check list PDF]

Learn more about the most advanced land broker website system.  Visit




View All Articles