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land broker email marketing

7 Keys to Improving Email Marketing for Land Brokers

Email marketing for land brokers can be the lifeblood of your real estate marketing. The demographic of these buyers of land have spent the last 30+ years living out of their inbox. Email is likely one of the first things they check after they awake in the morning and often times the last check before […]

broker opinion of value template

Farm & Ranch Broker Opinion of Value Template for Land Brokers

Broker opinion of value (or broker price opinion or comparative market analysis) can make or break you getting a listing.  So being well equipped to provide the most accurate analysis is at the top of your priority list as a land broker. This broker opinion of value can be a lot of intense work so […]

lands of america property types

Lands of America Property Types Change

Lands of America property types change may be somewhat painful early on, but this is a great move by the awesome folks over at Lands of America. We believe it is a great change because forever it seems Lands of America property types were “Acreage” and “Acreage w/ house”.  LOA have now separated these in the most […]

ranch marketing

Ranch Marketing: It’s Time Ranch Brokers Understood ROI

Understanding ranch marketing ROI for ranch brokers What? Brokers do not look at returns on their ranch marketing dollars spent? You just fronted $14,000 on the ranch listing you just took on. How soon will you get that money back? What is the ROI on that ranch marketing investment? This article is probably going to […]

Ranch real estate

Ranch Real Estate Market Metrics

Ground breaking metrics for every ranch real estate brokerage to operate by I’m going to introduce some new concepts to the ranch real estate market. These concepts are standard in many financial and commodity markets but I’ve applied them to our market for farms, ranches, and land. Now you may be saying we are not […]

Hortenstine Ranch Company

Blake Hortenstine Feature Interview with Chad Polk

Listen in as Blake Hortenstine of Hortenstine Ranch Company provides incredible insight into becoming a top broker in the state of Texas, keys that improve the value & marketability of the land, and state of the Texas recreational land market. To learn more about Hortenstine Ranch Company visit https://hrcranch.com/. To learn more about REALSTACK visit […]

Ranch Videos

Aerial Imaging Interview with Matt Dunn

Our founder, Chad Polk, had an opportunity to set down with Matt Dunn, one of the ranch industry’s top cinematographers, for a REALSTACK feature interview. He and his team has filmed the likes of The Great Western Ranch, IX Ranch, Kessler Canyon, Taylor Estate, Lobo Ranch ….we think the only high end ranch they haven’t […]

lands of america advertising

YEAR END Lands of America Advertising Assessment

Have you ever truly evaluated your Lands of America advertising with real analytics?  You can now … It’s that time of year when brokerages are evaluating their marketing spend and performance. Lands of America advertising performance will certainly be one of the top segments evaluated in a brokers marketing mix. For many brokers, just being […]

Hall & Hall

Feature Interview with Hall & Hall’s Jeff Buerger

Our founder, Chad Polk, had the opportunity to set down with Hall & Hall’s Jeff Buerger recently for an interview. Listen in as Jeff unpacks some incredible insight into pricing mega ranches and rare assets in the ranch real estate business. Transcript Thank you for joining us. I’m Chad Polk with REALSTACK and …. Today […]

Outlook for Texas Land Markets

Mark Dotzour Quotes from 2015 Outlook for Texas Land Markets Conference

The Texas A&M Real Estate Center put together some power packed speakers last week at the annual Outlook for Texas Land Markets held in San Antonio, Texas. My 3 favorite speakers of the conference were Mark Dotzour, Detlef Hallermann, and Charles Gilliland. Talk about some power packed presentations …these guys know the economy, land, and […]