New website features, tips, and best practices for land professionals
Key takeaways A local citation is any online listing or mention of your brokerage’s name, address, and phone number. Citations feed the business data Google and AI tools draw on,......
Key takeaways Core Web Vitals score how fast a listing’s main photo appears, how fast the page answers a tap, and how much it jumps while loading. Photos drive LCP,......
Key takeaways Schema markup is code that labels the facts on a page so search engines can read them as data. On a land site, it ties your brokerage,......
Key takeaways An SEO audit finds what keeps your pages out of search results or lower than they should be, puts those problems in order, and says how to fix......
Key takeaways Google treats optimizing for AI search as SEO, so the same site work feeds both. The foundations hold: reachable pages, firsthand content, listing facts in fields, and a......
Key takeaways Before an AI tool names your brokerage, it has to reach, read, and trust your site. The seven mistakes each break one of those three. Nearly every one......