Entries by Chad Polk

Latest Print Ad Designs for Land Brokerages

Not only have we been hard at work on software here at REALSTACK, but we’ve also been building stunning print ad designs for land brokerages. Print advertising is a staple in the marketing mix for land brokerages across the United States and they don’t come cheap. When land brokerages chose to do print ads they […]

Simple Photo Editors for Ranch Land Marketing

We’ve all heard the cliche – a picture tells a thousand words. And when it comes to selling majestic large ranches or turn-key ranchettes, you have to nail the photography. So we at REALSTACK wanted to share with you 2 awesome – and SIMPLE – tools that anyone can use to make your ranch land marketing photos […]

Lands of America Property Types Change

Lands of America property types change may be somewhat painful early on, but this is a great move by the awesome folks over at Lands of America. We believe it is a great change because forever it seems Lands of America property types were “Acreage” and “Acreage w/ house”.  LOA have now separated these in the most […]

Ranch Real Estate Market Metrics

Ground breaking metrics for every ranch real estate brokerage to operate by I’m going to introduce some new concepts to the ranch real estate market. These concepts are standard in many financial and commodity markets but I’ve applied them to our market for farms, ranches, and land. Now you may be saying we are not […]

Blake Hortenstine Feature Interview with Chad Polk

Listen in as Blake Hortenstine of Hortenstine Ranch Company provides incredible insight into becoming a top broker in the state of Texas, keys that improve the value & marketability of the land, and state of the Texas recreational land market. To learn more about Hortenstine Ranch Company visit https://hrcranch.com/. To learn more about REALSTACK visit […]

Aerial Imaging Interview with Matt Dunn

Our founder, Chad Polk, had an opportunity to set down with Matt Dunn, one of the ranch industry’s top cinematographers, for a REALSTACK feature interview. He and his team has filmed the likes of The Great Western Ranch, IX Ranch, Kessler Canyon, Taylor Estate, Lobo Ranch ….we think the only high end ranch they haven’t […]

YEAR END Lands of America Advertising Assessment

Have you ever truly evaluated your Lands of America advertising with real analytics?  You can now … It’s that time of year when brokerages are evaluating their marketing spend and performance. Lands of America advertising performance will certainly be one of the top segments evaluated in a brokers marketing mix. For many brokers, just being […]