What AEO and GEO Actually Are
Key takeaways AEO earns the lifted answer in a snippet or AI summary. GEO earns the mention when an AI names sources in an answer it writes. Both sit on......
The Land Brokers Guide
New website features, tips, and best practices for land professionals
Facebook Business Page With Multiple Locations: The Parent-Child Setup for Multi-Office Brokerages
Say your brokerage runs three offices: Dallas, Houston, and Austin. You have one Facebook page, built around the Dallas headquarters, with a few thousand followers and a stack of strong......
The Land Broker’s Guide to AI Search
Key takeaways Your website now does a second job. Buyers ask ChatGPT and Perplexity who sells land, and the tools name a few brokerages. AI summaries pull clicks off the......
The Land Broker’s Guide to Google Business Profile Without an Address
Most land and ranch brokerages don’t have a storefront, and that’s costing them visibility on Google. The office is a truck cab, a home desk, and a phone that never......
The Top 7 Design Mistakes Land Brokers Make (and How to Fix Them)
In today’s land market, your website is often a buyer’s first handshake with your business. Whether you’re selling a small recreational tract or a $100-million ranch, your site’s design directly......
Social Media Marketing for Land Agents Going into 2024
It is more important than ever to be at the top of the social media marketing game for land and real estate agents going into 2024. With social media becoming......
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