New Land Broker Software Features Review

The days are moving crazy fast at REALSTACK.  We’ve built a ton of new land broker websites and added countless features.  Here are just a few:

New Features

All Properties MapViewMapView – Ever wish you had an aerial map of all your available properties on your website?  Introducing our all properties MapView.  Not only can you display all your available properties, but we can also display sold properties.  [Read the full article about MapView here]

Tags – With the new tags feature, you can group and categorize your properties in ANY way you choose on your website.  Would you like to have webpages for waterfowl property, deer hunting land, big game property, elk hunting, mule deer hunting land, neighbors public land, subdivision/community/development, region, or other?  Now you can with collection tags with REALSTACK’s land brokerage websites.

Track Listing Views – REALSTACK website system is now tracking listing views.  Track how many views each property gets and share it with your sellers.  See the views on the Listing Performance Report.

Listings Search Box Now Searches More – Within the application, the text search box for listings now searches acres, county, state, listing rep, listing type, listing status, listing ID, and more.

New Feed to FarmandRanch.com – Our LandSync product now integrates with FarmandRanch.com meaning if you have an account with them, just let us know and we’ll feed your listings automatically.  Keep all your listings in sync with REALSTACK.

Private Label Comps PDFs – In the LandVault feature (private repository of comps), brokerages can now private label the printable PDF reports with your own logo.  Your company logo can now display on reports such as Listing Comp Detail and Comp Sales Report.

MapView of Comps – The same MapView technology that runs on brokerage websites is also available in LandVault comps system.  View all your comps or a filtered list of comps on the aerial map with listing details.

Autogenerated Comps – Previously in REALSTACK, you could create a comp from a sold listing manually.  But now brokerages can set sold listings to autogenerate a comparable.  Super handy for large brokerages handling 100s of listings.

Lead Forms Spam System – A new contextual spam filtering system has been crafted by the development team.  This proprietary software now can filter on topical phrases and words to virtually eliminate website lead spam.  This filter also incrementally gets smarter everyday by increasing its phrase match technology.

Notifications System – We introduced a new email notification system for our users to receive lead notifications, task assignment, listing assignments, and other general alerts.  These nicely formatted emails include direct links to the record in your account such as activity or lead.

General Updates

Search bar listing types dynamic – The search bar on our land brokerage websites just got better.  The listing types dropdown listbox is now dynamic based on the listings you have available.

Opt In Added to Website Lead Forms – All land brokerage website lead forms now have an opt-in checkbox for any website lead to join your email newsletter list.

PDF Maps Now Open in New Tab (vs download) – Previously when a website visitor would click on a map button it would automatically download the PDF.  We changed it to now open in a new browser tab instead.  Users are still able to download/save the PDF if they choose by clicking the download icon in their favorite browser (Chrome, Safari, Firefox, Internet Explorer, etc).

Features Coming Soon

  • Similar Properties on Websites
  • Featured Photos
  • Custom Map Pin Colors on all Properties MapView
  • Listing Rep Photo on Listing Detail Contact Form

 

Have questions?  Reach out to our team online here.

VIDEO: Land Websites Demo

Need to get your advanced questions answered?  Contact us online or call (972) 471-1424.

Video transcript:

REALSTACK brings you a powerful land broker website system for land pros to take your online presence to the next level.

We’ll run through a number of key features that have been very popular among our land broker clients.

So what you are seeing now is Ranchman Properties. They wanted to build a brand in the marketplace and came to use to build that brand through their website. We custom designed this site and brand standard for them.

Starting at the top with the homepage slider area …we can apply anything in the slider area …namely background video, single photo, multiple sliding photos, etc. You see the navigation of this land broker website has various “collections” which we’ll define here shortly and even review our all properties map view.

Let’s scroll down this homepage.

First you’ll see a search bar that has robust yet easy to use. In the text box you can basically search for anything about your listings except for the description …then we have acreage range and price range criteria, and ultimately search by listing types.

For this particular brokerage, they wanted to showcase their team which has been growing recently so we gave this section premium placement on the homepage. An important feature to note is the individual team member profile pages that are linked to each of these. I’ll explore the team member profile pages in more details later in the demo.

Next section again displays “collections” which I referenced earlier. A listing collection is any grouping of listings based on whatever criteria you need. Most common collections are by listing types which you see here, by county or multiple counties, acreage range, and price range. Lately many of our clients are creating collections for unique attributes of a property such as fly-fishing properties, deer hunting land, elk hunting, waterfowl properties, regions or areas, borders public land, and even residential developments with many lots available. Really there is no limit to creating collections of listings in REALSTACK.

Moving further down, you can have whatever you want in sections of the homepage depending on how you position your brokerage. This brokerage wanted premium placement of their instagram stream which you see integrated here.

Next we have a high marketing funnel conversion form. Meaning it is a general contact form such as for first time outreach by a website visitor. Important to note at this time, REALSTACK comes out of the box with 9 lead conversion forms. Very important to us that your land broker website converts leads to help build your email marketing list and eventually qualified prospects. Some of those conversion forms are contact agent, contact us, brochure download, sell with us, buy with us, schedule showing, and more.
You can see here again more collections: properties by the top 5 counties for this brokerage, by type, acreage ranges, and price ranges. The price and acreage ranges are all customizable ….you can define the increments however you want. Again, our new collections systems is just about infinite in how you can group listings. Very versatile feature.

Then you can see some additional branding and styling plus the footer of the website.

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Let’s get into the property listings. This is just a nice clean property list layout.

The search box across the top acts as a filter meaning as you type or select criteria the list of properties updates. Commonly referred to as intelligent type. Really top notch user experience and it is super fast!

One other important aspect to point out is the Brochure button here. This will take us to the brochure download landing page for this property. One of the ways REALSTACK helps you get more leads. Let’s take a quick look at brochure download; again one of our standard lead conversion forms for all our clients. You can capture their first name, last name, and email address in order for them to download your premium content brochure.

Let’s go ahead and click to view the listing detail web page.

First off, when there is a video for a property we’ll show that first in the photo gallery. It is the best marketing asset you have for a property so we wanted it to have premium placement.

The photo gallery viewer is pretty smooth. You can slide through the thumbnails without having to reload the big main image, flip through large images with click or arrow keys. As you click on the main photo it will enlarge to full screen which is really nice. The bigger the photos for your website visitors the better right? And in full screen mode you still have all the mouse and arrow functionality to flip through photos. Also notable, this photo viewer works excellent on mobile devices in regular or full screen mode and has full mobile interactive features such as swipe and zoom.

Next up you see these buttons for maps. If you upload PDF versions of your maps these buttons will dynamically appear and upon click they instantly have the PDF for the visitors own review on their computer. Again, there is that brochure download opportunity to get leads. When a lead converts through your website it will automatically get stored in REALSTACK and associated with that property.

You’ll see the standard detail information here. Even the phone number is display with click-to-call functionality. Click to contact will take you to the listing agent contact form on this page. Another lead conversion opportunity!

Scrolling on you’ll see the description which we have a description editor with in REALSTACK where you can format and style your descriptions as you see fit.

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We integrate with the industry map providers and display the interactive map on listings as well.

The final main section of the listing detail screen is contact broker or listing rep. Again when this form is filled out, it will automatically store it in the users realstack account, associate it to this listing, and send an email notification to your listing rep.

We are going to switch gears now and take you to Legendary Land out of Oklahoma. We have a really awesome new feature called MapView. It is an aerial map view of all your properties. Once you load your listings into realstack they will automatically appear on this map without you doing any additional steps. Some of the cool things about the REALSTACK MapView is we display the county and state boundaries, major roads and highways, clusters for close proximity listings …as I zoom in I can drag the map however I want. At certain zoom levels the clusters break out into map pins. Then you start to see the property boundaries begin to display ….really impressive and super insightful for your website visitors.

Works very well on a mobile device too with pinch zoom in and out, dragging map around, and more.

So you can see a lot of properties in a geographic area in a very short amount of time if you are a prospective buyer looking on your website. As you click any map pin for pop-up info and photo of the listing.

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Let’s flip back to Ranchman Properties …

We can do all kinds of creative idea options on your secondary web pages. For example for this client we did a video library of all their property videos on one page. Super helpful with chasing a prospective seller to be able to show them the level of videos and marketing you could do for their property.

Additionally we did a sell with us and buy with us section on this website that includes lead conversion forms.

Let’s bounce over to the About Us section because it is important to show team member profile pages.

Individual team members can have their own profile page. This is important when it comes to credibility, SEO for Google, and more.

I’ll click on the Ben Clark profile link and go to his profile page. Some notables for SEO is his first and last name in the URL, as the title of the page, and now down here in the body of the web page. These are important for search rankings for your team members name on Google.

Each individual team member has his or her own conversion form which will again save into their realstack account and alert them via email notification. As you continue to scroll down you’ll see all of Ben’s properties listed here.

Then we’ll just do a quick view of the contact web page.

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Pretty cool product we’ve built for land brokerages. Finally a land broker website that delivers big brokerage features to any size land brokerage and helps you build your business for not only you but your agents as well.

We know you’ll have more great ideas for your land broker website so request a demo at realstack.com and speak with one of our marketing consultants.

If you are watching this on YouTube please leave a comment down below and give it a thumbs up!

All Properties MapView Just Released

Providing a map view of your properties on your brokerage website is a huge value add to your prospective clients and website visitors.  Now with REALSTACK’s MapView feature, clients are able to display all their properties dynamically on an aerial map. Best of all, our current brokerages don’t have to do anything more than what they are doing today.  If your listings are in your REALSTACK account then they will automatically appear on your MapView.

Why is the map view of your properties important?

  1. Prospective buyers – they may be looking for properties by region or even the state and the new properties map provides this ability.  Website visitors can see all your properties on an aerial map, zoom in/out, drag the map in any direction, and even see the property boundaries if you’ve loaded the KML from your MapRight account.  That’s right, property boundaries can be displayed.  Buyers can interact with the map as well by clicking on a map marker to see a quick view of the property, then view the listing or download a brochure right from the map.
  2. Prospective sellers – displaying your properties on a map gives you several advantages: show a future seller all the great properties in one map view, demonstrate you are an advanced brokerage that leverages technology to market their property in the best ways, and see other properties you have for sale in their area.

All Properties MapViewKey features:

  • Property boundaries display for each listing when available
  • State boundaries for any US state
  • County boundaries for all 3,000+ US counties
  • On-click listing quick view window
  • Map clusters based on zoom level to group nearby properties.  Clusters become map markers as user zooms in
  • Fully mobile response and excellent user experience on mobile devices
  • Drag or swipe technology to move map view in any direction
  • Fast load time of aerial map tiles, listings, and boundaries on desktop and mobile

Fully Integrated into REALSTACK

The advantages of a fully integrated platform are plentiful, but having your all properties MapView in sync with your listing management system makes your life even easier.

Available Properties: when you update listings in your REALSTACK account, they are immediately updated on your properties map view.

Sold Properties: yes, we can also integrated the MapView with your sold properties.  Each sold property can be displayed on the aerial map with the same level of detail as when the listing was available for sale.

Sales Comps: The MapView is also used in our LandVault sales comps repository.  You guessed it, all the comps in your REALSTACK account will be display on a map with the same full feature functionality as seen on your brokerage website.  Even when you do a comps search, the map will display those search results on an aerial map inside REALSTACK.


Want to see more of the REALSTACK platform for land brokerages?  Request a demo with one of our land broker consultants.

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How To Video : Land Sales Comps

 

Video Transcript

Wanted to show you the new LandVault system from REALSTACK. LandVault is a private repository of comps for your brokerage, meaning only those within your brokerage can search and view these comps and even then you can set restrictions on who can see certain comparable sales listings.

We’ll start by clicking “Comparables” on the left navigation here.

The main use for LandVault is “Search Comps”. From within here you are given criteria to choose from for an accurate set of comparable listings.

For this demo example we’ll select Texas then Stephens County. For listing types you can see all the types we support, then see acreage ranges, price ranges, sale dates, and even with/without house or waterfront.

For demonstration purposes we are just going to leave the search criteria as is.

First bit of information are the summary boxes here. Average days on market is helpful in understanding the typical sales cycle when priced properly.

The average asking price per acre is at $3200 and average sale price per acre is at a little over $2,800 which works out to about a 10% variance between the asking and sale price.

The next row of summary boxes provides land value prices per acre. We calculate these stats by subtracting out the improvement values on this property and calculate the land value. So if it has a home or homes, cabin, barns, etc we are able to subtract those from the overall value to get down to the raw land price per acre.

***Before we scroll on, we should point out the ability to download this full Search of Comps into a PDF. Super valuable because this search can be printed off or emailed to someone. Typically these PDFs are used during meetings as you’re trying to get a listing with the prospective seller. It builds credibility that you are able to not only show these comps but also bring them to the meeting. NOTE: these PDFs can be private labeled meaning you can add your own branding or brokerage logo to these. Will show you how to do this shortly.

As you scroll further down you see a MapView of the comparables in the search results. Super handy view. You can drag and zoom the map and even view in full screen mode. As you click on any of the map pins, you get the top line comp detail information with calculations.

The last section on the page is the data view of the comp listings. They are displayed in the table here. You see all the calculated values in the table such as the sale price per acre, asking price per acre, and then the percentage difference between ask vs sale price. More information as you scroll right.

There is also an action menu to the far right. You can remove comps from result list which would recalculate all your numbers, print details for a comp, or edit the comp.

Let’s take a quick look at the downloaded comp detail PDF. Typical use for this PDF is sending it to you prospective sellers or current sellers.

Back to the Search Comps screen …you can also download a spreadsheet of these comps in the search results and also print it from your browser. So we’ll go ahead and print it here. This is helpful if want to actually print it out or Open PDF in Mac Preview and save as PDF. You could send that PDF of comps over to a seller.

Probably the most common use of the Search is to download the CSV or spreadsheet. This spreadsheet is easy to copy and paste into another document such as broker opinion of value OR you can add your own calculations to the spreadsheet cells as needed.

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Moving on, quick note is you are able to view all your comps on a map view here from the left nav, but I won’t click it as you’ve already seen this MapView on search comps. But if you have 20 comps or 200 comps, they would show on this MapView. Pretty impressive to pull that out during a pitch meeting with a prospective seller. Huge credibility.

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So how do all these comps get here?
#1 – you can add a comp directly, or;
#2 – the listings in your realstack account can be marked sold and saved as a comparable, or;
#3 – let realstack create comparables for you automatically. You can simply setup the auto-create comps from your account admin screen. So when a listing is marked sold, realstack will check your account for sold listings each night and create them for you if you’ve not already created the comp yourself. Nice convenient feature.

Bouncing back to one of my points earlier, this logo section is where you can private label your PDF reports so your brokerage logo will display.

Continuing back to comps list, I can click on the property title to view a detail screen. It will show me all the data we’ve captured for this comp, interactive map, video, etc. You’ll see the dwellings, improvements, land uses for different parcels or parts of the property, crops, minerals, and PDF maps.

How do I edit this comp? You can edit it from several places, but while on the detail screen you can click this edit pencil.

One of the first things you see is “Team View”. What is team view? Within your brokerage you have the ability to share all these comps with the team, but on individual listings you are also able to control visibility. You could set Team View to no so only you and admins could see the comp listing.

Other comp attributes you’ll see are sale type, access type, listed date, sale date, acreage, asking price, original price ….a lot of good information here.

Scrolling on you can add Land Use with type, acres, assign a value, soil types and more. But it also support multiple land use by adding records.

This also supports crops and minerals if any.

2 main items frequently used are dwellings and improvements. You are able to add multiple for each type as well, such as 2 houses and 3 barns.

Next up you’ll see the PDF maps section …I’ll mention this because if the comp was created from a realstack listing it will bring over the PDF maps to the comp when created. Very handy. Also, you could upload the PDF maps if needed too.

LandVault by REALSTACK is really helping our brokerages track and win more new listings. Having this data at your fingertips is invaluable in today’s competitive rural land industry.

For a full demo or to have your questions answered, request a demo with one of our marketing consultants at realstack.com.

Please leave a comment down below and like the video!