Not only have we been hard at work on software here at REALSTACK, but we’ve also been building stunning print ad designs for land brokerages. Print advertising is a staple in the marketing mix for land brokerages across the United States and they don’t come cheap. When land brokerages chose to do print ads they […]
We’ve all heard the cliche – a picture tells a thousand words. And when it comes to selling majestic large ranches or turn-key ranchettes, you have to nail the photography. So we at REALSTACK wanted to share with you 2 awesome – and SIMPLE – tools that anyone can use to make your ranch land marketing photos […]
Email marketing for land brokers can be the lifeblood of your real estate marketing. The demographic of these buyers of land have spent the last 30+ years living out of their inbox. Email is likely one of the first things they check after they awake in the morning and often times the last check before […]
Broker opinion of value (or broker price opinion or comparative market analysis) can make or break you getting a listing. So being well equipped to provide the most accurate analysis is at the top of your priority list as a land broker. This broker opinion of value can be a lot of intense work so […]
Lands of America property types change may be somewhat painful early on, but this is a great move by the awesome folks over at Lands of America. We believe it is a great change because forever it seems Lands of America property types were “Acreage” and “Acreage w/ house”. LOA have now separated these in the most […]
Understanding ranch marketing ROI for ranch brokers What? Brokers do not look at returns on their ranch marketing dollars spent? You just fronted $14,000 on the ranch listing you just took on. How soon will you get that money back? What is the ROI on that ranch marketing investment? This article is probably going to […]
Ground breaking metrics for every ranch real estate brokerage to operate by I’m going to introduce some new concepts to the ranch real estate market. These concepts are standard in many financial and commodity markets but I’ve applied them to our market for farms, ranches, and land. Now you may be saying we are not […]
Listen in as Blake Hortenstine of Hortenstine Ranch Company provides incredible insight into becoming a top broker in the state of Texas, keys that improve the value & marketability of the land, and state of the Texas recreational land market. To learn more about Hortenstine Ranch Company visit https://hrcranch.com/. To learn more about REALSTACK visit […]
Our founder, Chad Polk, had an opportunity to set down with Matt Dunn, one of the ranch industry’s top cinematographers, for a REALSTACK feature interview. He and his team has filmed the likes of The Great Western Ranch, IX Ranch, Kessler Canyon, Taylor Estate, Lobo Ranch ….we think the only high end ranch they haven’t […]
Have you ever truly evaluated your Lands of America advertising with real analytics? You can now … It’s that time of year when brokerages are evaluating their marketing spend and performance. Lands of America advertising performance will certainly be one of the top segments evaluated in a brokers marketing mix. For many brokers, just being […]